Communication and ReportingPurpose
1.2. Ensure consistency and reduce manual overhead, enabling personalized, tracked, and scheduled delivery across multiple channels and formats.
1.3. Centralize newsletter content creation, scheduling, audience segmentation, compliance monitoring (e.g., unsubscribes), and feedback management.
Trigger Conditions
2.2. Manual trigger by communications staff through a form or dashboard.
2.3. Completion of newsletter content draft in a specified folder or platform.
2.4. Updates in agency news/events calendar.
2.5. New partner/client onboarding triggering a welcome newsletter.
Platform Variants
• Feature/Setting: API “/messages/send” for batch email distribution; set up audience segment and send template-based content.
3.2. SendGrid
• Feature/Setting: “Mail Send API v3” for automating email distribution using dynamic templates and recipient lists.
3.3. Constant Contact
• Feature/Setting: REST API “/activities/email/send” to trigger campaigns for specific contact lists.
3.4. Campaign Monitor
• Feature/Setting: “Transactional Email API” to schedule newsletters using recipient data from a segment.
3.5. ActiveCampaign
• Feature/Setting: “Automations” + “/emails” API endpoint to send newsletters based on list events.
3.6. HubSpot
• Feature/Setting: “Marketing Email API” for bulk sending and workflow-triggered sequences to segmented contacts.
3.7. Salesforce Marketing Cloud
• Feature/Setting: “Triggered Send” API to configure event-based email newsletters to partner/client audiences.
3.8. Zoho Campaigns
• Feature/Setting: “Send Campaign API” to automate delivery to selected mailing lists.
3.9. Microsoft Outlook 365
• Feature/Setting: Microsoft Graph “/sendMail” API for sending emails from shared mailboxes.
3.10. Google Workspace (Gmail)
• Feature/Setting: Gmail API “users.messages.send” to mail personalized newsletters.
3.11. Brevo (formerly Sendinblue)
• Feature/Setting: “Transactional Email API” and campaign scheduler for recurring newsletters.
3.12. Moosend
• Feature/Setting: “Campaigns API” to trigger and track newsletter sends to designated groups.
3.13. Klaviyo
• Feature/Setting: “Email Send API” to dispatch campaigns to dynamic audiences.
3.14. Drip
• Feature/Setting: “Broadcast API” for mass newsletter notifications to segmented users.
3.15. AWeber
• Feature/Setting: “Broadcast Campaigns API” for automated scheduled newsletters.
3.16. Amazon SES
• Feature/Setting: “SendEmail” operation for batch email distribution scripts.
3.17. Mandrill (Mailchimp Transactional)
• Feature/Setting: “/messages/send-template” API for templated, automated newsletters.
3.18. Postmark
• Feature/Setting: “Send Email” API for fast, tracked broadcast emails.
3.19. SparkPost
• Feature/Setting: “Transmission API” for personalized bulk newsletter delivery.
3.20. Pipedrive Campaigns
• Feature/Setting: “Campaigns API” for mailing newsletters to CRM-stored contacts.
3.21. Mailjet
• Feature/Setting: “Send API” integrated with mailing lists for routine sends.
3.22. Infusionsoft (Keap)
• Feature/Setting: “Campaign Builder” with “Send Email” action linked to contact triggers.
3.23. Zoho CRM
• Feature/Setting: “Send Email” workflow in campaigns module targeting CRM segments.
Benefits
4.2. Improved tracking, analytics, and compliance with opt-out laws.
4.3. Enhanced engagement, transparency, and connection with partners and clients.
4.4. Reduced burden on staff, centralizing reporting and feedback collection.
4.5. Scalability as partner/client base grows without proportionate workload increases.