Client feedback capture and routing to relevant teams

PURPOSE

1.1. Capture client feedback from multiple channels (web forms, emails, chats, call transcripts, social media).
1.2. Automatically route feedback to relevant project managers, creative directors, or departments (animation, VFX, post-production, account management).
1.3. Aggregate qualitative data to improve animation quality, client satisfaction, and team responsiveness.
1.4. Ensure timely acknowledgement and resolution of both positive and negative comments.
1.5. Provide analytics on common feedback themes for process and content refinement.

TRIGGER CONDITIONS

2.1. Submission of feedback form on company site or client portal.
2.2. Receipt of designated feedback email.
2.3. Incoming client message with keywords (e.g., “review,” “feedback,” “comment”) in chat/collaboration platforms.
2.4. Social media post or DM mentioning company handled through integration.
2.5. Completion of a project milestone triggering automatic feedback request.

PLATFORM VARIANTS

3.1. Microsoft Forms
• Feature: Form Submit Trigger, use “onSubmit” webhooks to detect new feedback.

3.2. Google Forms
• Feature: “on Form Submission” trigger via Google Apps Script API.

3.3. Typeform
• Function: Form webhook integration; send JSON payload to configured endpoint.

3.4. Jotform
• Setting: Post-Submission Webhook, deliver feedback data in real-time.

3.5. SurveyMonkey
• API: Webhook Create, listen for new survey responses event.

3.6. Zoho Forms
• Function: Notification webhook, route based on form fields (e.g., department, project).

3.7. Microsoft Outlook
• Rule: “When new email received” at feedback@ address, trigger forward or run automation.

3.8. Gmail
• API: “Watch for new mail” Gmail API endpoint, filter by subject/tags.

3.9. Slack
• Feature: Incoming message shortcut, “Add to Feedback” workflow via Workflow Builder or API.

3.10. Microsoft Teams
• Function: Message action trigger, forward to feedback channel using Graph API.

3.11. Intercom
• API: “New User Message” webhook, route to relevant team via tags or topics.

3.12. Zendesk
• Feature: Trigger on Feedback Ticket Creation, auto-assign based on custom fields.

3.13. Freshdesk
• Setting: Ticket creation event, dispatch to group based on feedback category.

3.14. Twilio SMS
• Feature: SMS webhook, forward client SMS feedback to endpoint for processing.

3.15. WhatsApp Business API
• Feature: New message notification, parse feedback and assign to user or group.

3.16. Facebook Messenger
• API: Webhook “messages” event, filter for feedback phrases, route accordingly.

3.17. Instagram DMs
• API: “Direct Message” webhook, extract and dispatch feedback to project group.

3.18. Google Sheets
• Feature: “On new row” trigger for manually logged feedback, script to alert teams.

3.19. Asana
• API: Create Feedback Task in the team project using feedback data.

3.20. Monday.com
• Feature: “Item Created” in Feedback Board triggers notification and assignment.

3.21. Airtable
• API: New Feedback record triggers script to notify relevant department via email or Slack.

3.22. Salesforce
• API: Create Case from Feedback, auto-assign by field mapping (e.g., project, urgency).

3.23. HubSpot
• Workflow: New feedback form submission triggers ticket and owner assignment.

3.24. Notion
• Feature: New Feedback Page created, use integration to notify and route.

3.25. Trello
• API: New feedback card in designated list triggers member assignment and comment.

BENEFITS

4.1. Eliminates manual feedback collection, minimizes delays.
4.2. Ensures structured routing, reducing miscommunication or lost comments.
4.3. Promotes rapid response to client feedback, enhancing satisfaction.
4.4. Aggregates feedback for analytics, driving process and content improvements.
4.5. Frees up creative and project teams to focus on core delivery rather than administration.