Communication & Engagement AutomationPurpose
1.2. Automates synchronous publication across platforms, ensuring consistent messaging for member architects and stakeholders.
1.3. Supports scheduled, rule-based, or real-time event-driven posting to maximize engagement and industry outreach.
1.4. Automates cross-promotion of content between social streams and the association’s internal communication tools.
Trigger Conditions
2.2. Scheduled calendar event (e.g., Google Calendar “event start” trigger).
2.3. Approved content in workflow (status change in Notion, Trello, or Jira).
2.4. RSS feed updates detected (e.g., publication of new bulletin).
2.5. Trigger from form submission or member submission (Typeform or Google Forms).
2.6. Manual trigger via Slack/Teams command by communications lead.
Platform Variants
3.1. Facebook Pages API
- Feature/Setting: Configure Graph API "publish_to_groups" & "Page Feed" endpoints; set permissions for automated scheduling and publishing posts.
3.2. Twitter API v2
- Feature/Setting: "POST /2/tweets" endpoint for automated tweet creation; schedule via third-party automation connectors.
3.3. LinkedIn Marketing Developer Platform
- Feature/Setting: Use "ugcPosts" API for automated sharing to company/association page; content templating enabled.
3.4. Instagram Graph API
- Feature/Setting: Automated publishing via "media" and "media_publish" endpoints; schedule via webhook or API trigger.
3.5. Buffer
- Feature/Setting: OAuth connection with publishing queues; API "POST /updates/create" for automated multiplatform posting.
3.6. Hootsuite
- Feature/Setting: Streamlined via its "POST /messages" endpoint or scheduled automation rules.
3.7. Sprout Social
- Feature/Setting: Automated via scheduled publishing workflows; connection via webhooks/API.
3.8. Zoho Social
- Feature/Setting: Set automation rules via Zoho Social’s "POST /posts" for real-time or queued posting.
3.9. Pinterest API
- Feature/Setting: "POST /pins" for automated campaign visual updates.
3.10. YouTube Data API
- Feature/Setting: "videos.insert" for scheduled video event publications.
3.11. Reddit API
- Feature/Setting: "api/submit" endpoint, automatedly posting news/event links to subreddit communities.
3.12. Slack API
- Feature/Setting: Automated announcements via "chat.postMessage" to targeted channels.
3.13. Microsoft Teams Webhook
- Feature/Setting: Office 365 connector webhook for automated event and news notifications.
3.14. Google My Business API
- Feature/Setting: "accounts.locations.localPosts.create" for automated local updates.
3.15. Mastodon API
- Feature/Setting: "POST /api/v1/statuses" for federated timeline updates on association news.
3.16. WordPress REST API
- Feature/Setting: Automated post creation and status update through "POST /wp/v2/posts".
3.17. Notion API
- Feature/Setting: Page content monitored/approved; automatedly triggers social post scheduling.
3.18. Trello API
- Feature/Setting: Card moved to "Publish" list triggers webhook automation to post content.
3.19. Airtable API
- Feature/Setting: Record status change triggers outcome automation to social schedules.
3.20. HubSpot Social API
- Feature/Setting: Automates via "POST /social/v1/publish" endpoint; integrates CRM activity into posts.
3.21. Google Calendar API
- Feature/Setting: "events.watch" triggers for posting reminders or event announcements online.
3.22. RSS Automation Services (e.g., Zapier/IFTTT)
- Feature/Setting: RSS feed auto-parses and posts to selected social channels using their webhook actions.
Benefits
4.2. Automatedly ensures timely, accurate, and consistent information reach.
4.3. Allows for automated, multi-platform event awareness, maximising engagement.
4.4. Automator approach enables rapid, bulk content scheduling and post automation.
4.5. Minimizes human error and missed promotional opportunities through automated publishing.
4.6. Facilitates automating member and public news delivery 24/7, enhancing brand presence.
4.7. Automatable compliance checks before content is posted for reputational safeguards.