Purpose
1.2. Automates engagement by systematically reaching out after events, boosting response rates, compliance, and satisfaction metrics.
1.3. Supports continuous improvement and reporting by consolidating responses into analytics and communication channels.
Trigger Conditions
2.2. Triggered by participant sign-out or check-out recorded in visitor tracking systems.
2.3. Automatedly initiated at pre-set event end times or after broadcasted completion notifications.
Platform Variants
3.1. Twilio SMS
- Feature/Setting: Automate sending SMS surveys via REST API; configure "SendMessage" API with event participant numbers and survey link.
- Sample: Twilio Programmable SMS API, webhook triggers post-event.
3.2. SendGrid
- Feature/Setting: Automate transactional email delivery; use "Mail Send API" with dynamic templates for personalized survey invites.
- Sample: POST /mail/send endpoint with merge variables.
3.3. SurveyMonkey
- Feature/Setting: Automates survey dispatch with "Create Collector" and "Send Invitation" APIs using event attendee email list.
- Sample: POST /v3/surveys/{id}/collectors, schedule invitation.
3.4. Microsoft Teams
- Feature/Setting: Automate posting of feedback requests in group channels using "Send Message" in Graph API.
- Sample: POST /teams/{id}/channels/{id}/messages.
3.5. Google Forms
- Feature/Setting: Automates form sharing by sending unique links via Gmail API or Apps Script triggers post-event.
- Sample: Trigger Apps Script on event close.
3.6. Mailchimp
- Feature/Setting: Automates batch emailing with "Send Campaign" API; set up dedicated audience segment for event participants.
- Sample: POST /campaigns/{id}/actions/send.
3.7. Slack
- Feature/Setting: Automate distribution using "Chat PostMessage" to DM or channel with feedback link; use user list from event registry.
- Sample: POST /chat.postMessage.
3.8. Zendesk
- Feature/Setting: Automate ticket creation for personalized feedback follow-up through "Create Ticket" API post-event.
- Sample: POST /api/v2/tickets with event context.
3.9. Salesforce
- Feature/Setting: Automate "Process Builder" to email feedback surveys to contacts linked with finalized events.
- Sample: Trigger survey workflow via Process Builder or Flow.
3.10. HubSpot
- Feature/Setting: Automates survey emails via "Workflows" triggered on event status or property updates.
- Sample: Trigger email on "Event Completed".
3.11. Typeform
- Feature/Setting: Automates survey URL generation and emailing via Typeform API and SMTP relay.
- Sample: POST /forms/{id}/responses configured per attendee.
3.12. Zoho CRM
- Feature/Setting: Automates email sequences with survey links via "Workflow Rules" on lead or contact updates.
- Sample: Zoho CRM workflow set for event status change.
3.13. Outlook 365
- Feature/Setting: Automates scheduled email sends using Graph API when event changes detected in Calendar.
- Sample: POST /me/sendMail with survey links.
3.14. Airtable
- Feature/Setting: Automate notification emails using "Automations" block triggered on record update (event complete).
- Sample: Base Automations triggers.
3.15. ActiveCampaign
- Feature/Setting: Automate feedback emails using "Automations" and contact piercing logic with event tag.
- Sample: Automation triggers on tag "event_completed".
3.16. Jotform
- Feature/Setting: Automates survey invitation using "Create Form Submission" API or email widget post-event.
- Sample: POST /form/{id}/submissions for batch send.
3.17. Monday.com
- Feature/Setting: Automate messaging using "Automations" on board item status (event end).
- Sample: Email or integration automation for feedback.
3.18. Eventbrite
- Feature/Setting: Automates post-event emails using "Event Ended" triggers via Webhooks or REST API.
- Sample: POST /events/{id}/attendees/email.
3.19. Google Calendar
- Feature/Setting: Automates feedback triggers using Apps Script on event completion.
- Sample: Apps Script listens to "onEventEnd" and emails participants.
3.20. WhatsApp Business API
- Feature/Setting: Automate survey link message send using "Send Message" endpoint to registered numbers post-event.
- Sample: POST /v1/messages with feedback template.
3.21. Workplace by Meta
- Feature/Setting: Automate post in group or message via Graph API to event attendees for survey distribution.
- Sample: POST /group_id/feed.
Benefits
4.2. Automatedly increases feedback loop speed, enabling quicker process and policy improvements.
4.3. Enhances communication and engagement automation for veterans and service members, driving organizational learning.
4.4. Ensures full audit trails and compliance by automating documented interactions.
4.5. Supports data aggregation for impact analysis by automating export to analytics or CRM tools.