Purpose
1.2. Purpose is to automate regular communication, boost engagement, provide key updates, resources, and event info to members using scheduled workflows, content curation, template management, and distribution automation.
1.3. Enables automated collation of news, updates, and multimedia from internal and external sources, constructing branded newsletters and automating personalized delivery based on user segments or triggers.
Trigger Conditions
2.2. New content published to internal knowledge base or blog.
2.3. Calendar event reminder (e.g., Veterans Day, Memorial Day).
2.4. User action: new member onboarding completion, new event signup, milestone reached.
Platform Variants
• Feature/Setting: Automate RSS-to-email campaigns; set up Campaign API to send personalized broadcasts.
3.2. SendGrid
• Feature/Setting: Automation API; configure automated transactional or marketing emails for distribution to segmented lists.
3.3. ActiveCampaign
• Feature/Setting: Automate workflow for Email Campaigns; trigger automations based on tag or segment updates.
3.4. Constant Contact
• Feature/Setting: Automate email series with Email Automation API; schedule newsletters via campaign triggers.
3.5. HubSpot
• Feature/Setting: Automate email workflows; trigger newsletter send using Marketing Email API and lists segmentation.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Automate Journey Builder; use the sendEmail API for personalized content distribution.
3.7. Zoho Campaigns
• Feature/Setting: Automate consent-based email series; use Automation Workflows API for triggers.
3.8. Moosend
• Feature/Setting: Automated email triggers; configure RSS campaign for newsletter automation.
3.9. GetResponse
• Feature/Setting: Marketing automation builder; automate newsletter flows via API.
3.10. Benchmark Email
• Feature/Setting: Automate RSS-to-email; use Automation Pro to sequence drip campaigns.
3.11. MailerLite
• Feature/Setting: Automate campaign schedules; use API for trigger-based newsletter deployment.
3.12. Klaviyo
• Feature/Setting: Automate using flows; Segment API-based triggers for newsletter delivery.
3.13. Campaign Monitor
• Feature/Setting: Automated journeys; use Transactional API to send customized newsletters.
3.14. Brevo (formerly Sendinblue)
• Feature/Setting: Automation workflow builder; trigger based on user profile field changes.
3.15. AWeber
• Feature/Setting: Blog broadcast automation; use Automations API for list management.
3.16. Omnisend
• Feature/Setting: Automation flows; configure Newsletter Campaign API for group targeting.
3.17. Amazon SES
• Feature/Setting: Integrate SES SendEmail API for batch newsletter automation.
3.18. Postmark
• Feature/Setting: Automate using Templates and API triggers for batch and single send newsletters.
3.19. Google Workspace (Gmail API)
• Feature/Setting: Automate newsletter send using Gmail API batchSend for internal comms.
3.20. Mandrill (Mailchimp Transactional)
• Feature/Setting: Use Automation triggers and Send API for automated transactional newsletters.
Benefits
4.2. Automates schedule-based and event-driven communications, improving outreach and engagement with veterans & service members.
4.3. Automating distribution boosts personalization, results in higher open/click rates, and makes campaigns more data-driven.
4.4. Automator workflows free staff time, enable rapid adoption of new communication strategies, and automatedly scale association outreach.
4.5. Ensures compliance and automated tracking for audience engagement, feedback, and automated report generation.