Purpose
1.2. Foster ongoing learner engagement and retention through timely, relevant communications.
1.3. Automate segmentation and personalized content delivery based on learner profiles.
1.4. Track opens, clicks, and learner responses for program improvement.
1.5. Maintain compliance with email regulations and opt-out requirements.
Trigger Conditions
2.2. Completion of registration or confirmation of course participation.
2.3. Regular intervals (e.g., weekly, monthly) via cron scheduling.
2.4. Administrative updates or urgent announcements.
2.5. New resource or module available in learning management system.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Use Campaigns API (POST /campaigns) for automated newsletter creation and sending.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API (POST /campaigns) to schedule and send newsletters.
3.3. ActiveCampaign
• Feature/Setting: Automations Endpoint (POST /api/3/automations) for workflow-triggered sends.
3.4. Constant Contact
• Feature/Setting: Email Campaign API (POST /emails) for batch newsletter distribution.
3.5. Moosend
• Feature/Setting: Campaigns API (POST /campaigns) to automate routine email delivery.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API to inject subscribers and trigger newsletter sends.
3.7. HubSpot
• Feature/Setting: Email API (POST /marketing/v3/emails) for contact-segmented campaigns.
3.8. AWeber
• Feature/Setting: Broadcasts endpoint (POST /accounts/{accountId}/broadcasts) for automated mailouts.
3.9. GetResponse
• Feature/Setting: Newsletters API (POST /newsletters) for campaign automation.
3.10. Campaign Monitor
• Feature/Setting: Campaigns endpoint (POST /campaigns) for scheduled newsletter distribution.
3.11. Brevo (ex Sendinblue)
• Feature/Setting: Email Campaigns API (POST /emailCampaigns) with advanced segmentation.
3.12. Mailjet
• Feature/Setting: Campaigns API (POST /campaigns) with recipient list selection.
3.13. Klaviyo
• Feature/Setting: Flows API (POST /flows) for behavior-based sending.
3.14. Zoho Campaigns
• Feature/Setting: Campaigns API (POST /campaigns) for workflow-based newsletters.
3.15. Benchmark Email
• Feature/Setting: Email Campaigns API (POST /v2/email) to queue automated sends.
3.16. Drip
• Feature/Setting: Campaigns API (POST /campaigns) to automate drip sequences.
3.17. MailerLite
• Feature/Setting: Campaigns API (POST /campaigns) for scheduled and triggered delivery.
3.18. Elastic Email
• Feature/Setting: Campaign API (POST /campaigns) for automated bulk mail delivery.
3.19. Omnisend
• Feature/Setting: Campaigns API (POST /campaigns) for automated audience targeting.
3.20. ActiveTrail
• Feature/Setting: Newsletter API (POST /email) triggered by admin or event input.
3.21. Amazon SES
• Feature/Setting: SendBulkTemplatedEmail API for batch newsletter mailings.
3.22. Microsoft Outlook Graph API
• Feature/Setting: SendMail endpoint (POST /me/sendMail) for organizational mailshots.
Benefits
4.2. Reduces manual administrative overhead and errors.
4.3. Boosts learner engagement and program participation.
4.4. Provides trackable analytics to refine future communications.
4.5. Ensures compliance with privacy and consent regulations.