Communication & EngagementPurpose
1.2. Deliver personalized messages across multiple channels (email, SMS, mobile push, chatbots, social media) to prompt return and continued participation.
1.3. Track student responses and escalate engagement levels with tailored content sequences and follow-ups.
1.4. Reduce dropout rates and maximize course completion by systematic reactivation efforts.
1.5. Feed inactivity data back into CRM/LMS for administrative and analytics purposes.
Trigger Conditions
2.2. No course modules started or completed within a customizable timeframe.
2.3. No participation in discussions, exams, or resource downloads over a threshold limit.
2.4. CRM or LMS inactivity tag applied.
2.5. Data trigger via webhook, custom API, or scheduled inactivity report.
Platform Variants
- Feature/Setting: SMS API; configure using student phone from CRM, set templated re-engagement message, webhook endpoint for opt-out.
3.2. SendGrid
- Feature/Setting: Email API; transactional template set with student name merge field, throttled batch sending.
3.3. Mailgun
- Feature/Setting: Single Send API for direct personalized email, tags for tracking engagement response.
3.4. Slack
- Feature/Setting: Conversations API; send reminders to private user or group channels, reaction tracking.
3.5. Microsoft Teams
- Feature/Setting: Bot Framework API; cards/messages to student DM, adaptive cards for feedback links.
3.6. WhatsApp Business API
- Feature/Setting: Message templates; approved re-engagement flows with opt-in checking.
3.7. Facebook Messenger
- Feature/Setting: Messenger Send API; trigger dormant sequence to Messenger contacts with custom payloads.
3.8. Zoom
- Feature/Setting: Chatbot API; send message prompt to schedule live catch-up session.
3.9. Pusher Beams
- Feature/Setting: Push Notification API; mobile app alert for inactivity warning and re-engagement reward.
3.10. Firebase Cloud Messaging
- Feature/Setting: Data message to enrolled device for re-activation nudge with direct course deep-link.
3.11. Intercom
- Feature/Setting: Series or Auto-message to trigger in-app or email outreach based on inactivity event.
3.12. HubSpot
- Feature/Setting: Workflows API; set condition for “last activity date,” automate follow-up email and task creation.
3.13. ActiveCampaign
- Feature/Setting: Automation builder; segment by inactivity, multi-channel reminders, conditional workflow splits.
3.14. Salesforce
- Feature/Setting: Process Builder or Flow; detect inactivity, send outbound message, create re-engagement task.
3.15. Zoho CRM
- Feature/Setting: Workflow Rule for “inactive lead,” execute email/SMS or trigger webhook.
3.16. Moodle
- Feature/Setting: Events API or Scheduled Task; custom email script on inactivity, feedback form link.
3.17. Canvas LMS
- Feature/Setting: API Create Communication; initiate course announcements and direct messages on inactivity.
3.18. Google Workspace (Gmail)
- Feature/Setting: Apps Script; auto-send custom re-engagement email based on Google Sheet inactivity report.
3.19. SurveyMonkey
- Feature/Setting: Webhook or API send survey to gather feedback from non-active students.
3.20. Trello
- Feature/Setting: Create Card API; log dormant students in a specific board/list for manual review or further automation.
3.21. Airtable
- Feature/Setting: Automation; when “Status” = Inactive, send personalized email via integration.
3.22. Discord
- Feature/Setting: Webhook bot DM based on absence from channel activity log.
Benefits
4.2. Reduces manual admin workload by automating identification and outreach cycles.
4.3. Personalization increases likelihood of student response and ongoing participation.
4.4. Centralized logs and analytics enable ongoing optimization of engagement efforts.
4.5. Scalable across classes, cohorts, and program types for broad institutional impact.