Communication & EngagementPurpose
1.2. Ensure timely, consistent communication for higher engagement, compliance, and satisfaction.
1.3. Automate core outreach, reducing manual workloads for staff, and ensuring all stakeholders are promptly informed.
1.4. Enable segmented, personalized announcement flows targeting specific cohorts (by course, session, or timing).
1.5. Seamless handling of opt-out preferences and regulatory requirements (e.g. GDPR, CAN-SPAM).
Trigger Conditions
2.2. Scheduled trigger (e.g., every Monday, one day before exams).
2.3. Integrated LMS update (e.g., new assignment posted, course material added).
2.4. Calendar sync (reminder before scheduled event/lesson).
2.5. Emergency situation flagged in internal system (e.g., unexpected school closure).
Platform Variants
• Feature/Setting: Use Programmable Messaging API; configure from/to numbers, message body, and delivery webhook.
3.2. SendGrid (Email)
• Feature/Setting: Use “Mail Send” API endpoint; set sender, recipient(s), template ID, and dynamic announcement fields.
3.3. Mailgun
• Feature/Setting: “Messages” endpoint; configure recipient, sender, subject/body, and batch sending for mass emails.
3.4. Amazon Simple Email Service (SES)
• Feature/Setting: SMTP interface or “SendBulkTemplatedEmail” API; template selection, bulk recipient list.
3.5. Amazon Simple Notification Service (SNS)
• Feature/Setting: “Publish” API for SMS/text; specify topic or phone numbers, and message content.
3.6. Plivo
• Feature/Setting: “Send SMS” API; configure sender/receiver numbers and message text payload for outbound batch messages.
3.7. ClickSend
• Feature/Setting: Bulk SMS/Email endpoint via REST API; input recipient arrays, custom sender ID, content.
3.8. Nexmo (Vonage)
• Feature/Setting: “Send SMS” API; set API key/secret, from/to numbers, and message body.
3.9. Pipedream
• Feature/Setting: Prebuilt action “Send email” or HTTP module to deliver batched emails/SMS via platform connectors.
3.10. ActiveCampaign
• Feature/Setting: API “Create/Send Campaign”; map contact list/segment, assign announcement template, schedule deployment.
3.11. Constant Contact
• Feature/Setting: “Email Campaigns” endpoint; configure campaign settings, contact list, track metrics.
3.12. Mailjet
• Feature/Setting: “SendAPI v3.1”; batch recipients, select announcement template, add variables.
3.13. HubSpot
• Feature/Setting: “Single Send API”; connect education contact list, set template, push as transactional or marketing email.
3.14. Google Workspace (Gmail API)
• Feature/Setting: “users.messages.send” endpoint; automate messages from verified sender, manage personalization.
3.15. Microsoft Graph (Outlook API)
• Feature/Setting: “sendMail”; configure account, Recipients collection, message content for mass mailing.
3.16. Sinch
• Feature/Setting: SMS API or WhatsApp API; configure originator, numbers, announcement content.
3.17. Infobip
• Feature/Setting: “Send SMS” API; personalize messaging for group broadcast, handle delivery reports.
3.18. Brevo (Sendinblue)
• Feature/Setting: “SMTP API” or “Transactional SMS”; set up receivers, templates, and schedule.
3.19. Slack
• Feature/Setting: “chat.postMessage” endpoint to send updates to group channels or direct user messages.
3.20. MessageBird
• Feature/Setting: SMS/WhatsApp API; provide access key, originator, recipients, custom message payload.
Benefits
4.2. Ensure higher visibility, minimizing risk of unreceived/ignored critical updates.
4.3. Full engagement reporting: delivery, open, and reply status tracked for compliance and follow-up.
4.4. Scalability: Announcements or reminders triggered for hundreds to thousands of learners simultaneously.
4.5. Reduced administrative burden and error risk compared to manual outreach.
4.6. Consistency in message formatting and branding for professional communication.