Drip campaigns for education and relapse prevention

Purpose

1. Deliver structured educational and relapse prevention content to clients post-treatment and during aftercare.

2. Reinforce recovery principles, monitor engagement, and promote ongoing support through targeted automated messaging.

3. Gradual distribution of psychoeducational material, resources, reminders, relapse warning signs, and interactive check-ins.

4. Reduce relapse risk, improve patient outcomes, and support communication between clients and care teams.

Trigger Conditions

1. Client completes initial treatment or begins aftercare enrollment.

2. Scheduled interval (e.g., daily/weekly post-discharge).

3. Manual enrollment by clinician for specific content streams.

4. Behavioral triggers such as missed appointments, concerning self-reported check-in, or milestone anniversaries.

Platform Variants

1. Twilio SMS

• Feature/Setting: Configure Messaging Service SID and Automation Webhook; personalize with templates for educational messages.
  

2. SendGrid

• Feature/Setting: Transactional templates and Automated Campaigns; utilize dynamic fields for client personalization.
  

3. Mailchimp

• Feature/Setting: Customer Journeys; configure trigger-based, multi-step email campaigns scheduled post-discharge.
  

4. HubSpot

• Feature/Setting: Workflow Automation; use contact-based triggers to enroll clients and deliver staged email content.
  

5. ActiveCampaign

• Feature/Setting: Automation Builder; segment lists for aftercare, drip educational modules at pre-set intervals.
  

6. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder; API-triggered messages for personalized relapse prevention content.
  

7. Constant Contact

• Feature/Setting: Email Automation; create schedule rules post-treatment for educational follow-ups.
  

8. WhatsApp Business API

• Feature/Setting: Automate outbound informational sequences using Approval Message Templates for engagement.
  

9. Intercom

• Feature/Setting: Series Workflow; trigger behavioral health modules via chat or email following treatment.
  

10. Slack API

• Feature/Setting: Incoming Webhooks; push drip content to private recovery support channels.
  

11. Microsoft Teams

• Feature/Setting: Message Extensions or Bots; scheduled posting of education/relapse material in recovery group channels.
  

12. Klaviyo

• Feature/Setting: Flows; use custom triggers (event-based) to launch behavioral health informational series.
  

13. Drip

• Feature/Setting: Workflow Automations; configure tags/events to initiate and schedule recovery-focused content delivery.
  

14. Zoho Campaigns

• Feature/Setting: Autoresponder; event-triggered sequences for relapse prevention education emails.
  

15. Viber Business Messages

• Feature/Setting: Mass Messaging API; automate sequence of psychoeducational texts for addiction recovery.
  

16. Google Chat API

• Feature/Setting: Bots/Webhooks; post scheduled relapse prevention messages to recovery chat rooms.
  

17. Braze

• Feature/Setting: Canvas Campaigns; use behavior and schedule triggers for multi-channel drip communication.
  

18. Keap (Infusionsoft)

• Feature/Setting: Campaign Builder with sequence timers; automate post-treatment education outreach.
  

19. Campaign Monitor

• Feature/Setting: Automated Journeys; configure event-based entry for educational drip campaigns.
  

20. Pardot (Marketing Cloud Account Engagement)

• Feature/Setting: Engagement Studio; build flows triggered by treatment milestones for educational content distribution.
  

21. Freshdesk Messaging

• Feature/Setting: Workflow Automator; push post-care guidance through chat/omnichannel messaging.
  

22. MoEngage

• Feature/Setting: Flows automation; send sequenced in-app or push notifications for relapse support material.
  

Benefits

1. Consistent, timely support for clients following discharge or intervention.

2. Increased engagement through personalized, relevant communication.

3. Early detection of relapse risks via data from engagement patterns and interactive check-ins.

4. Scalable outreach without additional manual clinical hours.

5. Facilitates continuum of care and strengthens treatment outcomes.

6. Enables data-driven improvements to educational content and communication strategies.