Communication & EngagementPurpose
1.2. Ensure timely, consistent engagement to enhance retention and program adherence.
1.3. Personalize communication based on patient profiles and recovery stages, maintaining privacy and compliance.
1.4. Collect engagement data (opens, clicks, opt-outs) for follow-up actions and continuous content improvement.
Trigger Conditions
2.2. Addition of a new patient to a mailing list.
2.3. Content update or special announcement creation.
2.4. Milestone reached by patient (e.g., sobriety anniversary).
2.5. Patient request to subscribe or re-subscribe to newsletter.
2.6. Detection of non-opening behavior for follow-up re-engagement.
2.7. Regulatory or compliance update requiring patient notification.
Platform Variants
• Feature: Campaigns API — Configure for scheduled batch sending to segmented patient lists.
3.2. SendGrid
• Feature: Marketing Campaigns API — Set up dynamic templates and recipient lists.
3.3. Constant Contact
• Feature: Contacts API, Email Campaign API — Automate list sync and campaign triggering.
3.4. ActiveCampaign
• Feature: Automations — Trigger sequence from contact updates; use email content blocks.
3.5. HubSpot
• Feature: Workflows — Design workflow to push newsletters to segmented healthcare audiences.
3.6. Klaviyo
• Feature: Flows — Event-based campaign distribution using engagement triggers.
3.7. Zoho Campaigns
• Feature: Automation API — Automated email scheduling for health program lists.
3.8. Salesforce Marketing Cloud
• Feature: Email Studio API — Personalized delivery with patient list synchronization.
3.9. Moosend
• Feature: Campaign API — Set automated triggers for event-based newsletter sending.
3.10. Drip
• Feature: Workflow Triggers — Tag-based segmentation for behavioral health emails.
3.11. MailerLite
• Feature: Automation Triggers — Segment by custom field (e.g., sobriety stage) for targeting.
3.12. Amazon SES
• Feature: SendBulkTemplatedEmail API — Mass personalized email from a verified sender.
3.13. Mandrill (Mailchimp Transactional)
• Feature: Messages API — Automated content delivery linked to patients database updates.
3.14. Brevo (formerly Sendinblue)
• Feature: Marketing Automation API — Workflow-driven outreach to grouped patient contacts.
3.15. Google Workspace (Gmail API)
• Feature: Users.messages.send — Programmatic dispatch using mail merge for personalization.
3.16. Outlook 365
• Feature: Graph API / sendMail — Automated distribution to Outlook-managed contact lists.
3.17. GetResponse
• Feature: Automation Messages — Conditional sending based on patient engagement.
3.18. Emma
• Feature: Segment API — List segmentation for alcohol dependency recovery topics.
3.19. Campaign Monitor
• Feature: Transactional API — Event-based newsletter delivery with rich recipient data.
3.20. AWeber
• Feature: Automations — Set up behavior-based triggers for recurring health newsletters.
3.21. ActiveTrail
• Feature: API Calls — Conditional scheduling and list management for medical notifications.
3.22. Pabbly Email Marketing
• Feature: Trigger Email API — Automated newsletter based on tag or event in patient CRM.
3.23. MoEngage
• Feature: Email Campaign API — Personalized batch sends allocated to segmented programs.
3.24. Elastic Email
• Feature: Campaigns API — Recipient group targeting and A/B testing with medical content.
Benefits
4.2. Ensures consistent information delivery, supporting patient engagement and retention.
4.3. Enables personalization at scale, improving patient experience.
4.4. Tracks engagement metrics for outcome analysis and patient follow-up.
4.5. Maintains regulatory compliance with healthcare communication standards.
4.6. Facilitates rapid dissemination of urgent information or health updates.