Scheduled newsletters to students and partners

Purpose

1.1. Deliver scheduled newsletters with apprenticeship updates, resources, event notifications, and compliance information to students and partners, ensuring regular engagement, information dissemination, and increased participation.
1.2. Centralize communication workflows to avoid manual errors and reduce admin workload by automating newsletter creation, personalization, scheduling, and delivery.
1.3. Track engagement metrics and ensure compliance with communication regulations specific to vocational training and apprenticeships.

Trigger Conditions

2.1. Predefined schedule: weekly, bi-weekly, or monthly at specified date and time.
2.2. Calendar event: new term start, enrollment windows, exam schedules, or partner updates.
2.3. Data update: new apprentices onboarded, new partners added, or resource library refresh.
2.4. Manual request: marketing or admin triggers on-demand send for urgent bulletins.

Platform Variants

3.1. Mailchimp
• API: `/campaigns.create`, `/automations`, `/lists.members`
• Configure audience, schedule, and dynamic content blocks for automated sends.
3.2. SendGrid
• API: `/v3/marketing/singlesends`, `/v3/marketing/contacts`
• Set up contact lists, schedule new single sends, and personalize templates.
3.3. Constant Contact
• API: `/emails/send`, `/contacts`, `/schedules`
• Create email campaigns, manage segmented lists, automate schedule.
3.4. ActiveCampaign
• API: `/api/3/campaigns`
• Automate campaign creation, scheduling, and contact segmentation.
3.5. Mailjet
• API: `/v3/send`, `/contactslist`
• Configure contact lists, set up automated recurring sends.
3.6. HubSpot
• API: `/marketing/v3/email/public/v1/campaigns`, `/contacts/v1/lists`
• Automate list updates and scheduled email blasts.
3.7. Salesforce Marketing Cloud
• API: REST `/messaging/v1/email/messages`, `/contacts`
• Automate contact list management and content scheduling.
3.8. Amazon SES
• API: `SendBulkTemplatedEmail`, `CreateContactList`
• Bulk email sends based on scheduled triggers and list updates.
3.9. Microsoft Outlook 365
• Graph API: `/me/sendMail`, `/me/events`
• Automated email dispatch and event-driven triggers.
3.10. Google Workspace (Gmail)
• API: `/gmail/v1/users/messages/send`
• Scheduled script with batch sends and personalized content.
3.11. Zoho Campaigns
• API: `/v1.1/campaigns`, `/v1.1/lists`
• Configure drip email flows and scheduled campaigns.
3.12. Moosend
• API: `/campaigns.send`, `/subscribers`
• Automate contact management and schedule dispatch.
3.13. Benchmark Email
• API: `/v1/Campaigns/ScheduleSend`, `/v1/Lists/{listID}/Members`
• Time newsletter launches and manage lists.
3.14. AWeber
• API: `/campaigns`, `/subscribers`
• Automate audience segmentation and scheduled campaign sends.
3.15. Klaviyo
• API: `/campaigns`, `/lists`
• Automated journey triggers and batch message scheduling.
3.16. Brevo (ex Sendinblue)
• API: `/emailCampaigns`, `/contacts`
• Automate newsletter creation, dynamic scheduling, and list updates.
3.17. ConvertKit
• API: `/broadcasts`, `/subscribers`
• Configure and automate newsletter sends to subscriber tags.
3.18. GetResponse
• API: `/newsletters`, `/contacts`
• Set up automated workflow and time-based triggers.
3.19. Elastic Email
• API: `/emails`, `/contacts`
• Automate segmented list sends and schedule recurring newsletters.
3.20. Omnisend
• API: `/campaigns`, `/contacts`
• Automate e-newsletter with advanced scheduling and segmentation.

Benefits

4.1. Ensures timely, consistent, and error-free delivery of important communications to students and partners.
4.2. Increases recipient engagement and awareness of apprenticeship opportunities, events, and deadlines.
4.3. Frees staff from repetitive manual campaigns, redirecting focus to high-value personal support.
4.4. Leverages analytics to continuously improve outreach and comply with sector communication regulations.
4.5. Enables precise targeting and dynamic personalization to maximize impact and relevance.