Communication & EngagementPurpose
1.2. To automate updates regarding schedules, cancellations, rescheduling, reminders, and follow-ups, ensuring timely communication.
1.3. To automate multi-channel notifications (SMS, email, push, voice) for audience coverage and tailored messaging.
1.4. To automate personalized communication, respecting preferences and optimizing message timing based on participant data.
1.5. To automate integration with booking systems, attendance trackers, and calendars for seamless workflows in sports & fitness centres.
Trigger Conditions
2.2. Update or cancellation of an event/class.
2.3. Upcoming event/reminder (e.g., 24 hours prior).
2.4. Participant registration or deregistration.
2.5. Attendance marked or missed.
2.6. Emergency or unscheduled change (e.g., pool closure).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API; automatedly configure webhook on event creation/cancellation to trigger SMS with event details.
3.2. SendGrid
• Feature/Setting: Automate transactional email API; setup automated event/class templates and dynamic recipient list from booking system.
3.3. Mailchimp
• Feature/Setting: Automate campaign triggers for specific event tags; utilize automation workflows for reminders and follow-ups.
3.4. Microsoft Teams
• Feature/Setting: Automate Adaptive Card messages via Incoming Webhook on class updates.
3.5. Slack
• Feature/Setting: Automate notification via Slack API chat.postMessage triggered by event change in management system.
3.6. WhatsApp Business API
• Feature/Setting: Automate template message flow via pre-approved message using event/class data.
3.7. Facebook Messenger
• Feature/Setting: Automate Send API to push event updates as Messenger notifications to subscribed users.
3.8. Google Calendar
• Feature/Setting: Automate event insert and update notification using Calendar API, pushing changes to user calendars.
3.9. Zoom
• Feature/Setting: Automate meeting/webinar notifications using Zoom API, customizing follow-up messages for aquatic classes.
3.10. HubSpot
• Feature/Setting: Automate workflow-triggered emails and SMS based on deal/activity change (event sign-up, attendance).
3.11. Salesforce
• Feature/Setting: Automate Process Builder/Flows to trigger comms via preferred channel on activity record changes.
3.12. ActiveCampaign
• Feature/Setting: Automate automation builder for multi-channel alerts based on custom field updates for events/classes.
3.13. Pusher
• Feature/Setting: Automate sending realtime push notifications to web/mobile apps when events or classes are updated.
3.14. Intercom
• Feature/Setting: Automate triggers for targeted, in-app notifications when new classes are available for registration.
3.15. OneSignal
• Feature/Setting: Automate push notification campaigns by audience segment for time-sensitive event updates.
3.16. Zapier
• Feature/Setting: Automate multi-step workflows connecting booking/calendar to notification channels (email/SMS/push).
3.17. Notion
• Feature/Setting: Automate workspace update notifications and reminders through Notion API using event/class page changes.
3.18. Discord
• Feature/Setting: Automate bot messages to channels/users with class alerts and scheduling changes using Discord Webhook.
3.19. Moosend
• Feature/Setting: Automate lead triggers to send personalized event invitations and confirmations with segmentation rules.
3.20. Google Chat
• Feature/Setting: Automate event bot notifications to rooms/chats through Card-based messages on class schedule changes.
Benefits
4.2. Streamlines operational communication, reducing manual workload.
4.3. Automates multi-channel outreach, increasing event attendance and satisfaction.
4.4. Automated engagement improves retention and revenue via consistent follow-up.
4.5. Automates record-keeping and participant tracking via integrated communication logs.
4.6. Automation minimizes human error and standardizes message quality/relevancy.
4.7. Supports scalable growth for aquatic centres with automated, customizable alert flows.