Event follow-up communications

Purpose

1.1. Automate post-event follow-up communications to participants, coaches, and guardians for aquatic centre events.
1.2. Automates sharing event recaps, thank-you notes, feedback requests, certificates, photos, and upcoming event invitations.
1.3. Scheduled or conditional automation based on attendance data, customer history, and preferences.
1.4. Automating personalized, multi-channel outreach optimized for engagement.

Trigger Conditions

2.1. Automated post-event triggers — completion of swim meets, training, or aquatic classes.
2.2. Automatedly activating on marked attendance or event-end timestamps in centre’s management system.
2.3. Triggered by finalized event results, participant check-out, or updated CRM records.
2.4. Automating upon feedback score thresholds, referral actions, or loyalty program milestones.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Configure programmable SMS; automate templated texts post-event using the Messages API.
3.2. SendGrid
• Feature/Setting: Automate follow-up emails via the Send Email API; use dynamic templates for customization.
3.3. Mailchimp
• Feature/Setting: Automate targeted email campaigns; configure event-based triggers in Customer Journeys.
3.4. Microsoft Teams
• Feature/Setting: Automate posting recaps or summaries in specific channels using Webhooks or Graph API.
3.5. WhatsApp Business API
• Feature/Setting: Automate bulk thank-you or feedback messages; configure automated templates post-event.
3.6. Slack
• Feature/Setting: Automate posting event wrap-up summaries in specified channels via Incoming Webhooks.
3.7. HubSpot
• Feature/Setting: Automate workflow to trigger personalized follow-up tasks/emails; use Workflows API.
3.8. Salesforce
• Feature/Setting: Automate process builder; send follow-up email or notification based on event object triggers.
3.9. Google Calendar
• Feature/Setting: Automate scheduled reminders/invites post-event using Events API; automate follow-ups.
3.10. ActiveCampaign
• Feature/Setting: Automate post-event sequences and conditional logic via Automations feature.
3.11. Constant Contact
• Feature/Setting: Automate follow-up email series; utilize EventSpot for event-triggered communications.
3.12. Zendesk
• Feature/Setting: Automate event follow-up tickets and satisfaction surveys via Triggers and API.
3.13. Zoho CRM
• Feature/Setting: Automate workflows for follow-up tasks and emails upon event closure.
3.14. SurveyMonkey
• Feature/Setting: Automate sending post-event feedback surveys using Webhook triggers.
3.15. Gmail
• Feature/Setting: Automate sending personalized emails using Google Apps Script or Gmail API triggers.
3.16. Outlook
• Feature/Setting: Automate scheduling and sending follow-up communications using Microsoft Graph API.
3.17. SMSGlobal
• Feature/Setting: Automate SMS dispatch with scheduled messaging via MXT SMS API.
3.18. Facebook Messenger
• Feature/Setting: Automate post-event broadcasts using Messenger Platform Send API.
3.19. Eventbrite
• Feature/Setting: Automate message or email dispatch through Event End trigger using Webhooks API.
3.20. Klaviyo
• Feature/Setting: Automate targeted campaigns triggered by event completion via Flows.

Benefits

4.1. Automates consistent, timely communications, increasing participant engagement.
4.2. Automates collection of event feedback, facilitating service improvements.
4.3. Reduces manual overhead; automator ensures every participant is acknowledged.
4.4. Automatable workflows enhance brand perception with personalized touch.
4.5. Automatedly nurtures participant loyalty and repeat attendance using customized outreach.
4.6. Enables automated multi-platform engagement for wider reach and higher response rates.
4.7. Supports compliance with audit trails of all automated communications.