Communication & EngagementPurpose
1.2. Automatedly segment audiences (e.g., swim lesson participants, members by age group, infrequent visitors) for campaign relevance.
1.3. Automate outreach via SMS, email, push notifications, and social for promotions, event updates, and seasonal offers.
1.4. Automating message scheduling and personalization based on member preferences and engagement patterns.
1.5. Automate feedback collection post-campaign for continual improvement and ROI measurement.
Trigger Conditions
2.2. Membership renewal windows detected for renewal promotions.
2.3. Member inactivity over defined periods automates re-engagement campaigns.
2.4. User sign-ups/registrations trigger welcome/introductory promotions.
2.5. Event reminders and follow-ups automatically scheduled by date or member action.
Platform Variants
• Feature/Setting: Automate SMS sending via Programmable Messaging API; sample configuration – set trigger on CRM contact update.
3.2. SendGrid
• Feature/Setting: Automate targeted email campaigns using Marketing Campaigns API; sample API trigger for new program.
3.3. Mailchimp
• Feature/Setting: Automates audience segmentation and journey builder for drip campaigns; configure automation triggers on segment join.
3.4. ActiveCampaign
• Feature/Setting: Automate email and SMS via Automations; configure workflow start when tag “Aquatic Promo” is added.
3.5. HubSpot
• Feature/Setting: Automator for workflows and email campaigns; set enrollment trigger on “new membership”.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Automate Journey Builder flows; trigger sends on custom event field (e.g., event RSVPs).
3.7. Constant Contact
• Feature/Setting: Email automation based on contact behavior; configure auto follow-up for promotion engagement.
3.8. Zoho Campaigns
• Feature/Setting: Workflow automation for member journey; set automatic drip messaging on sign-up.
3.9. MoEngage
• Feature/Setting: Push notification automation; set campaign for membership milestones.
3.10. Braze
• Feature/Setting: Event-based personalized campaigns; auto-trigger on program registration.
3.11. OneSignal
• Feature/Setting: Automate push notifications based on tags/segments; sample config for “inactive user”.
3.12. Klaviyo
• Feature/Setting: Dynamic segmentation with flows; automate “birthday offer” on date property.
3.13. Intercom
• Feature/Setting: Messenger and email automation; schedule promo after event participation.
3.14. Facebook Messenger API
• Feature/Setting: Automate chat campaigns; configure webhook for program inquiries.
3.15. WhatsApp Business API
• Feature/Setting: Automated bulk messaging with templates; trigger via schedule or event registration.
3.16. Google Ads
• Feature/Setting: Automate audience retargeting with Customer Match API; sync new members.
3.17. Hootsuite
• Feature/Setting: Auto-scheduling and publishing cross-channel promo posts; set repeating automation.
3.18. Buffer
• Feature/Setting: Social media automation for multi-platform posting; configure posting queue linked to events.
3.19. Slack API
• Feature/Setting: Automated messaging for staff/volunteers; trigger notifications for campaign launches.
3.20. SurveyMonkey
• Feature/Setting: Automate post-campaign feedback via Webhooks; auto-send survey on promo completion.
3.21. SMSGlobal
• Feature/Setting: Programmable SMS API; automate opt-in/opt-out workflows tied to promotions.
3.22. Viber Business API
• Feature/Setting: Automated campaign messaging; configure triggers from CRM updates.
3.23. Zendesk
• Feature/Setting: Automated ticket creation for promo queries; trigger on chatbot campaign response.
Benefits
4.2. Automator runs multi-channel campaigns, expanding reach.
4.3. Automation reduces manual errors and ensures consistency in messaging.
4.4. Automated segmentation boosts campaign effectiveness through tailored offers.
4.5. Automating feedback loop accelerates campaign optimization.
4.6. Automation toolset enables scalable communications aligning with business needs in sports and fitness aquatics.