Communication & Family Engagement**Purpose**
1.2. Ensure families remain engaged, informed, and reassured about their loved one’s experience and center updates.
1.3. Support compliance with communication standards for care providers and meet regulatory or funding requirements.
1.4. Automate outreach to reduce manual work and standardize update frequency and quality.
**Trigger Conditions**
2.2. Upon new information or events needing urgent communication.
2.3. When new stakeholders are added or removed from the list.
2.4. Based on responses or engagement with previous communications.
**Platform Variants**
3.1. Microsoft Outlook 365
• Feature: Automated campaigns via Power Automate and Calendar Triggers.
• Configuration: Connect Outlook, set recurring trigger, use “Send Email (V2)” action.
3.2. Mailchimp
• Feature: RSS-to-email campaigns or pre-scheduled campaigns.
• Configuration: Use API endpoint /campaigns, set up schedule in automation builder.
3.3. SendGrid
• Feature: Marketing Campaigns API for bulk emails.
• Configuration: POST to /marketing/singlesends with stakeholder list, template ID, and schedule.
3.4. Gmail (Google Workspace)
• Feature: Apps Script scheduled triggers.
• Configuration: Use MailApp.sendEmail script automation, time-driven trigger setup.
3.5. ActiveCampaign
• Feature: Automated segment-based emails.
• Configuration: Use “Automations” module, trigger on list update; configure via /api/3/contactAutomations.
3.6. Constant Contact
• Feature: Email Campaigns API.
• Configuration: POST to /emails endpoint, select contact list, configure recurrence.
3.7. HubSpot
• Feature: Marketing Email and Workflow Automation.
• Configuration: Use Email API, trigger Workflow (“Send Email” action) on schedule.
3.8. Salesforce Marketing Cloud
• Feature: Journey Builder and Triggered Sends.
• Configuration: Use REST API v2 /messaging/v1/email/messages, automate with schedule.
3.9. Zoho Campaigns
• Feature: Autoresponder and workflow automation.
• Configuration: Use /autoresponders or /emailcampaigns APIs; schedule via web interface or API.
3.10. Brevo (formerly Sendinblue)
• Feature: Campaign Scheduling and Transactional API.
• Configuration: POST to /campaigns, configure trigger and audience.
3.11. Moosend
• Feature: Automated Recurring Email Campaigns.
• Configuration: Use trigger “Repeat Every,” map to subscriber list, template via API.
3.12. AWeber
• Feature: Campaigns Automation.
• Configuration: Create via /automations endpoint and associate with mailing list and triggers.
3.13. Klaviyo
• Feature: Flow automations for newsletters.
• Configuration: Use /flows endpoint, event-based triggers, segment assignment.
3.14. Benchmark Email
• Feature: Drip Campaigns.
• Configuration: API methods for schedule and including new lists, POST to /drip-campaigns.
3.15. Amazon SES
• Feature: Bulk Email Scheduler and Simple Email API.
• Configuration: Use SendBulkTemplatedEmail API, schedule via event or Lambda.
3.16. Postmark
• Feature: Broadcast Messages API.
• Configuration: POST to /email/batch with full recipient list and template.
3.17. Campaign Monitor
• Feature: Automated Journeys API.
• Configuration: Create automation via /automations endpoint, connect to recipient list.
3.18. GetResponse
• Feature: Marketing Automation Workflows.
• Configuration: Use /newsletters endpoint, setup via workflows with audience logic.
3.19. Mailjet
• Feature: Scheduled Campaigns via API.
• Configuration: /send endpoint; enable scheduling with input parameter “ScheduledAt.”
3.20. Elastic Email
• Feature: Email Campaigns with triggers.
• Configuration: /campaigns endpoint; template assignment and recipient mapping.
3.21. Freshmail
• Feature: Scheduled Mailing Campaigns.
• Configuration: Use /rest/campaigns/{id}/schedule to define time and list.
3.22. Mandrill
• Feature: Batch Send API for regular content.
• Configuration: Use /messages/send API; automate with scheduler or webhook events.
**Benefits**
4.2. Ensures timely, reliable information reaches families and stakeholders.
4.3. Supports compliance with family engagement standards.
4.4. Enables tracking and analytics to measure communication effectiveness.
4.5. Reduces risk of missed or inconsistent updates.
4.6. Supports segmented messaging by stakeholder type or group.
4.7. Easily adapts to staff or scheduling changes.