Purpose
1.2. To ensure clients receive timely, relevant legal information without manual intervention, supporting ongoing engagement and service value.
1.3. To allow segmentation based on client practice area, jurisdiction, or matter type, increasing message relevance and open rates.
Trigger Conditions
2.2. Addition of new content to knowledge base or legal update repository.
2.3. New regulatory or legislative update published in connected data sources or feeds.
2.4. Completion of internal news or compliance review by legal staff.
2.5. Subscription event from website or client portal.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Campaign Scheduler; set up recurring email campaigns using Automation>Customer Journeys.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; configure /marketing/singlesends to trigger on schedule or API event.
3.3. ActiveCampaign
• Feature/Setting: Automations; use "Date Based Trigger" to kick off newsletters and "Send Email" action.
3.4. Constant Contact
• Feature/Setting: Email Automation; set Recurring Series in EventSpot, select contact segments.
3.5. HubSpot
• Feature/Setting: Workflows; configure "Schedule Email" based on date, or "Contact Property value" for targeted sends.
3.6. Microsoft Power Automate
• Feature/Setting: "Recurrence" trigger with Outlook Email send action or to Mailchimp connector.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; configure event or scheduled entry, use Send Email activity.
3.8. Zoho Campaigns
• Feature/Setting: Autoresponder; set action as "Time-based," link to newsletter template, and segment list.
3.9. Klaviyo
• Feature/Setting: Flows; configure "Date Property Trigger" for automated regular newsletter dispatch.
3.10. Brevo (formerly Sendinblue)
• Feature/Setting: Campaign automations; set schedule, use dynamic content elements.
3.11. Google Workspace (Apps Script + Gmail API)
• Feature/Setting: Time-driven Triggers in Apps Script to send batch personalized emails via Gmail API.
3.12. Amazon SES
• Feature/Setting: Pinpoint Journeys; schedule recurring campaigns using CreateEmailTemplate and campaign scheduling.
3.13. Slack
• Feature/Setting: Scheduled messaging via chat.scheduleMessage API for in-channel legal alerts.
3.14. Twilio SendGrid
• Feature/Setting: /v3/mail/send API for custom scheduling, or use Marketing Campaigns for full workflow.
3.15. Outlook 365
• Feature/Setting: Power Automate integration, calendar-based trigger, or shared mailbox auto-sends.
3.16. Intercom
• Feature/Setting: Series Automations; set event or time-based outbound messages to client segments.
3.17. Pabbly Email Marketing
• Feature/Setting: Auto responder with scheduling by day/time, template selection per audience.
3.18. Moosend
• Feature/Setting: Automation Recipes; configure “Recurring email” with filter for law/regulation topics.
3.19. ClickSend
• Feature/Setting: Schedule Email API or email-to-SMS for compact legal alerts, using "/v3/email/send".
3.20. AWeber
• Feature/Setting: Campaigns; set automation "Wait until date" and segment by tag or law specialty.
Benefits
4.2. Ensures timely dissemination of urgent regulatory changes, supporting client compliance.
4.3. Enables granular targeting by client interest, jurisdiction, or case type, improving relevance.
4.4. Allows detailed tracking of engagement (opens/clicks) for continuous refinement of content.
4.5. Scales with client base growth, providing consistent communication for any audience size.