Automated pre- and post-event email sequences

Purpose

1.1. Automate timely, consistent pre- and post-event communication to attendees, sponsors, and staff, reducing manual work and errors.
1.2. Automate reminders, event updates, logistics, follow-ups, satisfaction surveys, and resource sharing.
1.3. Automate sequence personalization based on registration data, role, and event status.
1.4. Ensure automatable compliance with communication preferences and marketing consent.
1.5. Automate collection of post-event feedback and automate nurture campaigns for future events.

Trigger Conditions

2.1. Automate when a registration is completed or a user is added to an event.
2.2. Automate on event date proximity: e.g., 7 days, 1 day, 1 hour before start/after end.
2.3. Automate based on attendee status change (e.g., canceled, attended, no-show).
2.4. Automate on specific action: survey completion, payment, resource download.
2.5. Automate API/webhook trigger from event management or CMS.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate pre- and post-event journey via Customer Journeys; configure trigger as event registration, and automate emails at set intervals.

3.2. SendGrid
• Feature/Setting: Automate with Marketing Campaigns and Automations; setup event-based triggers via API or segment filter.

3.3. ActiveCampaign
• Feature/Setting: Automate via Automations; trigger on form submission or tag, use wait steps pre/post-event.

3.4. HubSpot
• Feature/Setting: Automate with Workflow automation; start with contact property change or form fill.

3.5. Salesforce Marketing Cloud
• Feature/Setting: Automate Journey Builder; set Event API Entry or Data Extension trigger.

3.6. Zoho Campaigns
• Feature/Setting: Automate Email Workflow; use signup trigger and timed email sequence.

3.7. Constant Contact
• Feature/Setting: Automate Path Builder; “Event RSVP” or list join as trigger, schedule automatable messages.

3.8. Drip
• Feature/Setting: Automate workflows by tag (“registered”), add delay nodes for pre/post event.

3.9. Klaviyo
• Feature/Setting: Automate Flows; use API trigger or segment based on event properties.

3.10. MailerLite
• Feature/Setting: Automate Automation Builder; on form submission to event group, send time-based emails.

3.11. Google Workspace (Gmail, Google Calendar)
• Feature/Setting: Automate using Apps Script; on Calendar event creation, send automated emails before and after event.

3.12. Outlook 365
• Feature/Setting: Automate Power Automate flow; on event invite, schedule follow-up emails.

3.13. Eventbrite
• Feature/Setting: Automate Attendee Messaging; use scheduled reminders and follow-ups based on registration dates.

3.14. Cvent
• Feature/Setting: Automate Email Schedule; pre-configure emails for pre-and post-event times.

3.15. Airmeet
• Feature/Setting: Automate Communication Center; schedule pre/post attendee automations.

3.16. Zoom Events
• Feature/Setting: Automate confirmation/reminders via Zoom's Invitations and Follow-up via Post-Event Emails.

3.17. Slack
• Feature/Setting: Automate scheduled messages or reminders via Workflow Builder, e.g., session feedback request post-event.

3.18. Twilio SendGrid (API)
• Feature/Setting: Automate transactional email via REST API; automate triggers on custom event data.

3.19. Intercom
• Feature/Setting: Automate Series (automated messaging flows); trigger messages before/after webinar or event session.

3.20. Marketo
• Feature/Setting: Automate Smart Campaigns; trigger on list membership or event program status change.

3.21. Pipedrive
• Feature/Setting: Automate via Workflow Automation; email participants pre/post activity due date.

3.22. ClickDimensions
• Feature/Setting: Automate Campaign Automation builder for Dynamics; trigger pre/post to scheduled events.

Benefits

4.1. Automates complex, multi-stage communication, reducing manual follow-ups.
4.2. Consistently automates timely delivery of critical event information.
4.3. Automates personalized attendee experiences with segmentation and dynamic content.
4.4. Automates feedback collection and drives higher response rates post-event.
4.5. Seamlessly integrates with CRM and registration systems for end-to-end automating.
4.6. Scales communication for small meetings to large conferences automatically.
4.7. Automates legal compliance with opt-in, opt-out, and audit trails.
4.8. Frees staff time for higher-value tasks by automating repetitive outreach.
4.9. Automates tracking of recipient engagement for ongoing optimization.
4.10. Facilitates automatable data-driven decision-making for future event enhancements.