Communication & Marketing AutomationPurpose
1.2. Enable automating aggregation, approval, and sending of testimonials to marketing teams or platforms, streamlining the publishing of club achievements and member satisfaction to social channels, websites, and promotional campaigns.
1.3. Automates recency and relevance by regularly refreshing testimonial content, supports member engagement via automated response loops, and improves club credibility in marketing automation efforts.
Trigger Conditions
2.2. Manual trigger by staff for high-impact member successes or awards.
2.3. Automatic on milestone anniversaries of membership or club participation.
2.4. Trigger following positive feedback in club forums or automatedly detected social mentions of the club.
Platform Variants
• Feature/Setting: Automatedly send feedback requests via SMS using Twilio "Programmable Messaging" API; sample: configure webhook to fire at end of event.
3.2. SendGrid
• Feature/Setting: Automate sending testimonial request emails using "Mail Send API"; sample: HTML email with embedded feedback form link.
3.3. Google Forms
• Feature/Setting: Automates form creation and distribution via “Create Form” and “Send” APIs; sample: pre-filled participant fields for each event.
3.4. Airtable
• Feature/Setting: Use the “Forms” and “Automations” to collect, store, and notify on new testimonials automatedly.
3.5. Typeform
• Feature/Setting: Automator configures "Create Response" API for mobile-friendly testimonial workflows.
3.6. Slack
• Feature/Setting: Send automated testimonial request notifications to member groups via "chat.postMessage" API.
3.7. HubSpot
• Feature/Setting: HubSpot "Workflows" and "Feedback Survey API" for automating testimonial collection post-event.
3.8. Mailchimp
• Feature/Setting: Automates campaign sending with personalized feedback invites; uses "Campaigns" API.
3.9. Facebook Messenger
• Feature/Setting: Automated testimonial prompts via "Send API" in Messenger chatbots.
3.10. SurveyMonkey
• Feature/Setting: Automate survey requests and result fetching through "SurveyMonkey API" post-activity.
3.11. Zapier
• Feature/Setting: Set up automator workflows that integrate form submissions to testimonial storage and notifications.
3.12. Google Sheets
• Feature/Setting: Automatedly log testimonials with "Google Sheets API" for real-time dashboarding.
3.13. Zendesk
• Feature/Setting: Trigger testimonial requests after ticket closure via "Automations" and "Ticket API".
3.14. Salesforce
• Feature/Setting: Automate post-interaction survey via "Surveys API" and email workflow tools.
3.15. WhatsApp Business
• Feature/Setting: Automated feedback request via "WhatsApp Business API", personalized per member.
3.16. Intercom
• Feature/Setting: Automate testimonial collection via "Outbound Messages" API after club support chats.
3.17. Jotform
• Feature/Setting: Automate sending testimonial forms with Jotform "Form API", trigger on event completion.
3.18. Constant Contact
• Feature/Setting: Use "Email Campaigns API" for personalized testimonial solicitations.
3.19. Notion
• Feature/Setting: Automatically collect and organize testimonials via Notion "Database API".
3.20. Trello
• Feature/Setting: Testimonial submissions auto-create Trello cards in a “Member Praise” board via "Cards API".
3.21. Instagram DM (using Facebook Graph API)
• Feature/Setting: Automate testimonials requests sent via Instagram Direct Message API integration.
3.22. Monday.com
• Feature/Setting: Automate testimonial tracking via "Items API", auto-notify marketing team on new form entries.
Benefits
4.2. Automation ensures timely, ongoing input for fresh marketing material.
4.3. Enhances club reputation by automating the sharing of current success stories on multiple marketing channels.
4.4. Frees up club management to focus on member experiences while keeping communication automatedly flowing.
4.5. Boosts testimonial response rate and increases high-quality feedback using targeted automator messages.