Series of welcome emails for new subscribers

Purpose

1.1. Automate the process of sending a personalized series of welcome emails to new subscribers of an archery club, enhancing member engagement, providing club info, promoting upcoming events, and automating onboarding.
1.2. Automating this flow ensures consistent communication, maximizes member retention, and enables the club to automatically educate, upsell, and cross-promote relevant programs or merchandise through a marketing automation sequence.
1.3. Automation allows tracking of interaction for ongoing automatable segmentation and follow-up.

Trigger Conditions

2.1. New subscriber signs up via club website, event, newsletter, or integrated CRM system—acts as an automated trigger.
2.2. Subscription form completion automates entry into email automation flow.
2.3. Third-party signup event or direct addition to mailing list automates workflow initiation.

Platform variants

3.1. Mailchimp
• Feature/Setting: Automate audience journey; configure "Customer Journeys" to trigger when contact joins list.
3.2. ActiveCampaign
• Feature/Setting: Automating "Automation Builder"; set "On subscribe" trigger and sequence actions.
3.3. Sendinblue (Brevo)
• Feature/Setting: Email Automation workflow; trigger on "Contact added to list".
3.4. Constant Contact
• Feature/Setting: Automated Email Series; configure "Welcome Email" automation.
3.5. HubSpot
• Feature/Setting: Automating "Workflows"; choose "Contact enrollment trigger" = List added.
3.6. Klaviyo
• Feature/Setting: Welcome Flow, trigger "Joins list".
3.7. GetResponse
• Feature/Setting: Automator builder; triggers on subscriber addition.
3.8. ConvertKit
• Feature/Setting: "Sequences" automate emails; trigger on form signup.
3.9. Zoho Campaigns
• Feature/Setting: "Workflow Automation" with sign-up trigger.
3.10. Drip
• Feature/Setting: "Workflows" with "Email Series" node—trigger is tag addition or subscription.
3.11. Moosend
• Feature/Setting: "Automation Workflow" triggered on new contact addition.
3.12. Omnisend
• Feature/Setting: "Automation" with "Welcome Sequence" trigger.
3.13. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder" automation starts on data extension entry.
3.14. ActiveTrail
• Feature/Setting: "Automated Email Workflows" on subscription.
3.15. Iterable
• Feature/Setting: "Workflows" triggered on list join.
3.16. MailerLite
• Feature/Setting: "Automation" with trigger "New subscriber".
3.17. Benchmark Email
• Feature/Setting: "Automation Pro", trigger on signup form completion.
3.18. Campaign Monitor
• Feature/Setting: "Automation", trigger on list join.
3.19. Amazon SES + Lambda
• Feature/Setting: Use Lambda automator script to send emails triggered by addition to DynamoDB list.
3.20. Google Workspace (Gmail + Apps Script)
• Feature/Setting: Apps Script automates welcome email sequence from Google Form submit.

Benefits

4.1. Automatedly nurture new members for higher engagement via automated, timely, and relevant content.
4.2. Streamlined club onboarding for archery enthusiasts; reduces manual tasks through automation.
4.3. Scalable automated email marketing reaches more subscribers without increasing workload.
4.4. Automator guarantees consistent communication, improving trust and automating club branding.
4.5. Automating follow-ups supports segmenting engaged vs. unengaged, enabling further automatable actions.