Targeted emails to inactive members to encourage participation

Purpose

 1.1. Automatedly engage inactive archery club members by sending targeted emails to reawaken interest, inform about club news, special events, and foster renewed participation.
 1.2. Automate segmentation of member lists based on inactivity, personalizing outreach for maximum effect.
 1.3. Automates periodic scheduling and follow-up of messages to optimize response rates and automate club retention.

Trigger Conditions

 2.1. Member has not attended, booked, or engaged in club activity for a predefined duration (e.g., 30, 60, or 90 days).
 2.2. No email opens or event RSVP detected within a selected time frame, automating the detection of disengagement.
 2.3. Manual flag set by club admin for custom inactivity detection and automatedly act on these triggers.

Platform Variants

 3.1. Mailchimp
  • Feature/Setting: Automate Customer Journey Builder → Trigger: “Contact inactivity filter”; Action: Send automated email; API: `/automations`
 3.2. Salesforce
  • Feature/Setting: Marketing Cloud Journey Builder → Trigger: Custom field inactivity; API: `POST /emails/send`
 3.3. ActiveCampaign
  • Feature/Setting: Automated Campaigns → “Inactive contact” automation; API endpoint: `/api/3/contacts`
 3.4. HubSpot
  • Feature/Setting: Workflow Automations → Trigger: “Last Engagement Date”; API: `/email/public/v1/singleEmail/send`
 3.5. SendGrid
  • Feature/Setting: Automation Studio; Trigger: “No engagement event”; API: `/v3/mail/send`
 3.6. Klaviyo
  • Feature/Setting: Automated Flows → “Flow Filters” set to inactivity; API: `/api/v1/flows`
 3.7. Constant Contact
  • Feature/Setting: Automated Series; Trigger: “Contact non-activity”; API: `/v2/emailmarketing/campaigns`
 3.8. MailerLite
  • Feature/Setting: Automated Campaigns and Workflow; Trigger: “No campaign opened”; API: `/api/v2/campaigns`
 3.9. GetResponse
  • Feature/Setting: Automation builder; Trigger: “No link click/open event”; API: `/v3/contacts`
 3.10. Zoho Campaigns
  • Feature/Setting: Workflow Automation; Trigger: “Inactive subscriber filter”; API: `/api/v1/campaigns`
 3.11. ConvertKit
  • Feature/Setting: Visual Automations; Trigger: “Date of last email opened”; API: `/v3/sequences`
 3.12. Campaign Monitor
  • Feature/Setting: Automated Journeys; Trigger: “No activity”; API: `/api/v3.1/transactional/smart-email`
 3.13. Moosend
  • Feature/Setting: Automation Workflow Generator; Trigger: “Inactive member segment”; API: `/api/v3/campaigns`
 3.14. Omnisend
  • Feature/Setting: Automation templates; Trigger: “Inactivity filter”; API: `/v3/contacts/subscribers`
 3.15. Benchmark Email
  • Feature/Setting: Automation Pro; Trigger: “No engagement”; API: `/v1/emails`
 3.16. Brevo (Sendinblue)
  • Feature/Setting: Automation builder; Trigger: “Contact activity status”; API: `/v3/smtp/email`
 3.17. Drip
  • Feature/Setting: Automated Workflows; Trigger: “Action taken” filter; API: `/v2/subscribers`
 3.18. Mailjet
  • Feature/Setting: Automated Campaigns (Workflows); Trigger: “No open”; API: `/v3/send`
 3.19. Elastic Email
  • Feature/Setting: Automation Series; Trigger: “Contact engagement”; API: `/v2/email/send`
 3.20. Amazon SES
  • Feature/Setting: Email Automation via Lambda; Trigger: Activity Lambda function; API: `SendEmail`
 3.21. Microsoft Power Automate
  • Feature/Setting: Automated Flows; Trigger: Custom inactivity tracking; Connector: “Send an email (V2)”.

Benefits

 4.1. Automates re-engagement, reducing manual outreach and boosting participation rates.
 4.2. Automation ensures precise, timely delivery, increasing member retention and automating follow-up processes.
 4.3. Automatable analytics on campaign effectiveness, enabling continuous optimization.
 4.4. Bulk or hyper-personalized automating options save staff time and automate administrative workloads.
 4.5. Supports compliance by automating opt-in/out processes and respecting member preferences.