Communication & Marketing AutomationPurpose
1.2. Automates engagement, reminders, promotions, event updates, and re-engagement for inactive members.
1.3. Automatedly nurtures member relationships and enhances communication, supporting club growth and retention.
1.4. Automation ensures relevant content reaches the right member segment based on recent activities or inactivity, driving targeted marketing.
Trigger Conditions
2.2. Member achieves milestones (certification, new skill level, tournament participation).
2.3. Member shows inactivity for a specified period (e.g., 30 days).
2.4. Automation detects engagement with previous emails (opens, clicks) for chained communication flows.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automate triggered emails via Customer Journeys; configure triggers like activity tags or date-based inactivity.
3.2. SendGrid
• Feature/Setting: Automated Email API; POST /mail/send with custom triggers passed as parameters (e.g., event participation).
3.3. Twilio SendGrid Marketing Campaigns
• Feature/Setting: Automate drip campaigns for member segments using dynamic lists and event webhooks as triggers.
3.4. HubSpot
• Feature/Setting: Utilize Workflows automation; trigger follow-ups on property changes (e.g., “Last Event Attended”).
3.5. ActiveCampaign
• Feature/Setting: Automator triggers via “Contact activity” and conditional automations based on membership tags.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder APIs, automating emails when “member activity” object receives updates.
3.7. Zoho Campaigns
• Feature/Setting: Advanced workflow automator triggers on custom field updates or inactivity timers.
3.8. Constant Contact
• Feature/Setting: Email Automation; Automate follow-up or reminder flows when “Tag” or “List” is updated.
3.9. Klaviyo
• Feature/Setting: Flows using “Metric” trigger (custom activities synced from CRM or sign-ins).
3.10. Pabbly Connect
• Feature/Setting: Multistep automations for activity-based emails using JSON webhooks as triggers.
3.11. Moosend
• Feature/Setting: Conditional workflows for automated follow-ups based on campaign criteria or API-triggered events.
3.12. Drip
• Feature/Setting: Automation Rules; “Trigger” on tag update or inactivity metric.
3.13. Brevo (Sendinblue)
• Feature/Setting: Transactional Email API; automate flows using “Event” triggers and workflow automations.
3.14. MailerLite
• Feature/Setting: Automation Triggers (API or form activity); configure rule for inactivity or milestone achievement.
3.15. GetResponse
• Feature/Setting: Auto-responder; event-based workflow automations using custom field change detection.
3.16. AWeber
• Feature/Setting: Tag-triggered Campaigns; automate emails when “member milestone” tag is applied.
3.17. Gmail API
• Feature/Setting: Automated send via /users.messages.send when webhook detects activity changes.
3.18. Outlook Graph API
• Feature/Setting: Automate message drafting and sending based on rule-triggered events; POST /me/sendMail.
3.19. Microsoft Power Automate
• Feature/Setting: Flow automations connecting club management system and Outlook/other mail; trigger: item created/modified.
3.20. Google Workspace Apps Script
• Feature/Setting: Time-driven triggers or webhooks automate sending custom follow-ups from Google Sheets data.
3.21. Intercom
• Feature/Setting: Automated messages sent via behavioral triggers in Member CRM.
3.22. Slack (adjusted for message notifications)
• Feature/Setting: Workflow Builder or API automates DMs/reminders to email users who miss sessions.
Benefits
4.2. Automation maximizes communication efficiency and reduces manual outreach effort.
4.3. Automator workflows boost timely participation and event attendance.
4.4. Automated flows foster deeper relationships and support upsell/cross-sell marketing.
4.5. Automation enables data-driven targeting, ensuring email relevance and improved campaign results.