Communication & Marketing AutomationPurpose
1.2. Automate updates to targeted groups, reducing manual announcement effort and increasing timely engagement.
1.3. Ensure all communication aligns with promotional campaigns for exhibitions and workshops, automating the coordination between marketing, communication, and event scheduling.
1.4. Trigger automations based on content management system updates, calendar additions, or event scheduling tools.
1.5. Automate personalized messaging, segment contacts, and track notification performance automatically.
Trigger Conditions
2.2. Scheduled event entries with specific tags (e.g., “Exhibition”, “Workshop”).
2.3. Staff or curator confirmation (automated approval flow).
2.4. API webhooks from registration or booking system.
2.5. Time-based scheduling for future-dated events, automating reminders and pre-announcements.
Platform Variants
• Feature/Setting: Automated Campaigns — trigger on new event API, use “Event-based Email Automation”; configure event webhook to Mailchimp.
3.2. Twilio SMS
• Feature/Setting: Programmable Messaging — set up SMS automation via incoming webhook when a new event is published.
3.3. SendGrid
• Feature/Setting: Automated Email APIs — event triggered “Marketing Campaigns”, configure automated workflow for exhibition notifications.
3.4. Slack
• Feature/Setting: Incoming Webhooks — automatically post event announcements to relevant Slack channels.
3.5. Microsoft Teams
• Feature/Setting: Flow Connector — automate message to Teams channels via event webhook trigger.
3.6. HubSpot
• Feature/Setting: Workflow Automation — “Create Automated Email” on new event record in CRM, auto-segmented for member groups.
3.7. ActiveCampaign
• Feature/Setting: Automation Builder — event tag triggers, automated campaign creation for art center updates.
3.8. Google Calendar
• Feature/Setting: Calendar API — automatically insert event and send notifications to calendar guests upon event addition.
3.9. Facebook Pages
• Feature/Setting: Graph API — automate event post publishing or scheduled updates on new workshop releases.
3.10. Instagram
• Feature/Setting: Instagram Graph API — schedule automated posts/stories for new events detected in CMS.
3.11. WhatsApp Business API
• Feature/Setting: Automated messaging flow for contacts based on event triggers; send templates using automated approval.
3.12. Zoho CRM
• Feature/Setting: Workflow Automator — trigger automated notification to contacts on new event creation.
3.13. Salesforce
• Feature/Setting: Process Builder — automate email/SMS/notification when new event is recorded in leads/opportunities.
3.14. Eventbrite
• Feature/Setting: Event Publish Webhook — automate send-out to past attendees or contacts.
3.15. Constant Contact
• Feature/Setting: Automated Series — link CMS to initiate notification series for exhibitions automatically.
3.16. Pipedrive
• Feature/Setting: Workflow Automation — configure automation so new activities trigger outgoing notifications.
3.17. Google Sheets
• Feature/Setting: Google Apps Script — automatically detect new row (event entry) and trigger workflow.
3.18. Discord
• Feature/Setting: Webhook Notifications — automate new event announcements to server channels.
3.19. Airtable
• Feature/Setting: Automations — trigger automated notifications upon addition of new record (exhibition/workshop).
3.20. ClickSend
• Feature/Setting: SMS API — automate SMS announcements on event creation with API triggers.
Benefits
4.2. Contractually reduces manual errors, ensuring consistent automation of news release across platforms.
4.3. Automates segmentation capabilities for targeted marketing and maximized engagement.
4.4. Automatedly increases attendance via timely, automated reminders.
4.5. Provides automatable, scalable, and traceable notification processes for growing art centers.
4.6. Frees staff for creative work by automating repetitive communication.
4.7. Enables tracking, analytics, and performance reviews of each automation trigger and notification campaign.