Communication & Marketing AutomationPurpose
1.2. Aims to increase engagement, feedback collection, repeat attendance, and nurture donor or membership prospects through automated, targeted emails.
1.3. Automatedly delivers personalized content, event recap, satisfaction surveys, future events, and donation or membership calls-to-action tailored to visitor profiles and visit history.
Trigger Conditions
2.2. Automated schedule post-visit (e.g., 24 hours after event participation).
2.3. Feedback or survey completion triggers further automated communications.
2.4. Visitor opt-in to receive updates or newsletters.
2.5. Manual override for automated message in case of event-specific communication needs.
Platform Variants
• Feature/Setting: Automate email journeys using “Customer Journeys” and Event API; trigger follow-ups based on attendance status.
3.2. ActiveCampaign
• Feature/Setting: “Automations” using tag-based triggers (e.g., ‘Event Attended’), personalized email sequences.
3.3. HubSpot
• Feature/Setting: Automated “Workflows” with event attendance as enrollment criteria; feedback and follow-up sequence.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with API event triggers pulling in attendance data for follow-up automation.
3.5. SendGrid
• Feature/Setting: Automated Email API, “Automations” using contact engagement triggers or custom event webhook.
3.6. Zoho Campaigns
• Feature/Setting: “Autoresponders” and API integration for real-time event attendance trigger.
3.7. Constant Contact
• Feature/Setting: Contact segmentation and “Email Automation” triggered by list updates from attendance system.
3.8. GetResponse
• Feature/Setting: “Marketing Automation” workflow—trigger follow-up emails when user joins ‘Attended’ segment.
3.9. Klaviyo
• Feature/Setting: “Flows” triggered by webhook/API call when attendance status changes.
3.10. Campaign Monitor
• Feature/Setting: “Automation” on new list addition, using transactional API or third-party input.
3.11. Moosend
• Feature/Setting: Automated “Workflow” based on list update or API event submission.
3.12. Microsoft Power Automate
• Feature/Setting: Automates flow with connectors for Outlook, Exchange, or third-party email APIs; event attendance as trigger.
3.13. Google Workspace (Gmail API)
• Feature/Setting: Scripted automation to send personalized emails when attendance spreadsheet updates.
3.14. Sendinblue (Brevo)
• Feature/Setting: “Transactional Email API” or “Marketing Automation” using event-based entry points.
3.15. Amazon SES
• Feature/Setting: Programmatically automate email sends via Lambda/API calls triggered by attendance log update.
3.16. Twilio SendGrid
• Feature/Setting: Use “Transactional Templates” and API to automate post-event follow-ups.
3.17. MailerLite
• Feature/Setting: “Automation” workflow based on segment entry for event attendees.
3.18. Intercom
• Feature/Setting: Automated email campaigns triggered by attendance tagging via API integration.
3.19. Slack (for internal notification)
• Feature/Setting: Automated notification to team channels when follow-up emails are sent—using Slack API or webhook.
3.20. Zapier
• Feature/Setting: Automation linking event attendance in booking software to automated email sequence in email platforms.
3.21. Pabbly Connect
• Feature/Setting: Automated workflows interlinking booking/calendar tools and email delivery upon attendance.
3.22. Adobe Campaign
• Feature/Setting: Automated “Workflows” with API-triggered entries for follow-up communications.
Benefits
4.2. Streamlines feedback collection via automated surveys or forms post-attendance.
4.3. Increases loyalty and return visits by automatedly nurturing relationships with audience.
4.4. Saves staff time with hands-free communication automating routine engagement.
4.5. Enables scalable, personalized experiences through advanced segmentation and automation.
4.6. Automates reporting and analytics on follow-up effectiveness for continuous improvement.