Campaign performance tracking and reporting

Purpose

1. Automate the continuous tracking, collation, and visualization of rowing club campaign data (social, email, SMS, web) to provide automated performance insights and reporting.

2. Automate aggregating engagement, reach, conversion, and feedback from multi-channel marketing/communications, delivering automated dashboards and alerts.

3. Automating reporting cycles for club committee review, and automatically distributing tailored summary updates to coaches, staff, and members.

Trigger Conditions

1. Automatedly schedule triggers (e.g., nightly, weekly, post-campaign, or real-time).

2. Automate on data arrival in email platforms, form completions, or social APIs.

3. Manually automate on-demand rerun or ad hoc reporting requests.

Platform Variants

1. Google Analytics 4

• API: Data API – automate query setup for campaign metrics (sessions, bounce, conversion); automate export of results for reporting.
  

2. Facebook Graph API

• Feature: /insights endpoint – automate fetching campaign reach/engagement/CTR; automate dataset push to Google Sheets for summary.
  

3. Mailchimp

• API: Reports endpoint – automate email open/click metrics extraction; automate inclusion in campaign dashboard workflow.
  

4. ActiveCampaign

• API: Campaign Reports – automate fetching individual and aggregate campaign analytics.
  

5. Instagram Graph API

• Endpoint: /media/insights – automate engagement analysis on organic and sponsored posts.
  

6. Twitter API (v2)

• Endpoint: /tweets/analytics – automate retrieval of campaign tweet performance.
  

7. HubSpot

• API: Marketing Email Events – automate detailed performance drilling into email actions, automating summary triggers.
  

8. SendGrid

• API: Stats endpoint – automate campaign delivery, open, click stats for club event notifications.
  

9. Twilio

• Feature: SMS Logs API – automate message status and engagement tracking, automating integration with event spreadsheets.
  

10. Zapier

• Feature: Multi-app workflows – automate transfer/merging of new campaign data from disparate sources.
  

11. Microsoft Power BI

• Feature: REST API – automate data import for custom rowing club dashboards.
  

12. Tableau

• Feature: Data Connector – automate real-time pulling/reporting from campaign APIs.
  

13. Slack

• Feature: Incoming Webhooks – automate real-time campaign milestone alerts to marketing channel.
  

14. Google Sheets

• Feature: Apps Script API – automate writing campaign performance logs and summaries for internal review.
  

15. Notion

• Feature: API – automate synchronizing campaign information for executive review.
  

16. Salesforce

• API: Marketing Cloud – automate tracking of event-driven communication campaigns.
  

17. LinkedIn Marketing API

• Endpoint: /adAnalytics – automate professional network campaign metric aggregation.
  

18. Hootsuite

• Feature: Analytics API – automate collating multi-network social campaign outcomes.
  

19. Buffer

• Feature: Analytics API – automate comparative reporting across channels and automate scheduling of reporting tasks.
  

20. Pipedrive

• Feature: API – automate sales-campaign tie-ins and automate club membership drives’ performance.
  

21. Google Data Studio

• Feature: Data Connector – automate integration of cross-platform reporting sources and automate report delivery.
  

22. SEMrush

• API: Projects – automate digital presence campaign monitoring, automating web analytics visibility.
  

23. Monday.com

• API: Boards – automate visualizing campaign tasks/cycles/reporting in real time.
  

24. Trello

• Feature: Power-Ups & API – automate campaign task progress notification and reporting workflow.
  

Benefits

1. Automates reporting cycles; reduces manual collation/analysis.

2. Automator provides real-time, accurate visibility to marketing teams, committees, and members.

3. Automated triggers ensure no campaign result is missed or delayed.

4. Automating multi-channel integration streamlines decisions and campaign optimization.

5. Automatedly distributes tailored reports, freeing up club resources for further engagement activities.

6. Automate campaign comparison, identifying trends for more effective future communication and marketing automations.