Purpose
1. Automate initial member engagement through a sequenced welcome series upon joining the bicycle club.
2. Automated delivery of club info, event schedules, benefit explanations, guidelines, and social group invites.
3. Onboard new subscribers for retention, community integration, and maximized participation using automation flows.
4. Automated notifications to inform, inspire, and guide newly joined cyclists for a tailored onboarding journey.
Trigger Conditions
1. New member or subscriber signs up through web form, mobile app, or third-party platforms.
2. Payment confirmation or membership approval event triggers automated workflow.
3. Opt-in for marketing communications activates automation logic.
4. Event-based trigger: form response, email address added, or CRM record creation.
Platform Variants
1. Mailchimp
- Feature/Setting: Automate “Customer Journey Builder” for welcome emails. Configure trigger: list addition event.
2. ActiveCampaign
- Feature/Setting: Automate “Automations” with “Subscribes to list” as trigger. Set send series of emails.
3. Twilio SMS
- Feature/Setting: Automate using Messaging API “Send message” on new contact entry.
4. HubSpot
- Feature/Setting: Automate “Workflow” for new contact in cycling club list. Set action: send sequence.
5. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder automation on Data Extension entry. Automated email/SMS delivery.
6. Sendinblue (Brevo)
- Feature/Setting: Automate “Automation” workflow triggered by new subscriber. Configure email/SMS.
7. Klaviyo
- Feature/Setting: “Flows” with list-join trigger; automate targeted welcome flow.
8. ConvertKit
- Feature/Setting: “Automations” entry by form submit, tag new cyclists, start email series.
9. Drip
- Feature/Setting: “Workflows” trigger new people joined, automate drip messages.
10. Intercom
- Feature/Setting: “Series” for onboarding; trigger on sign-up, automate onboarding messages.
11. Zoho Campaigns
- Feature/Setting: “Autoresponder” for signup form submission, automate regular info send.
12. Constant Contact
- Feature/Setting: “Welcome Email Series”, automate follow-ups to new sign-ups.
13. MailerLite
- Feature/Setting: Automate “Automation” triggered on new subscriber, multi-step onboarding emails.
14. Omnisend
- Feature/Setting: Automate “Automation workflows”, trigger by new contact. Automated email + SMS.
15. Google Workspace (Gmail)
- Feature/Setting: Automate through Apps Script, monitor Google Sheet for new sign-up, send welcome email automatedly.
16. Slack
- Feature/Setting: Slack API “chat.postMessage” for automated direct welcome after club registration via workflow.
17. Discord
- Feature/Setting: Automate via webhook or bot to send onboarding message to new member.
18. WhatsApp Business API
- Feature/Setting: Trigger on CRM update, automate welcome template message delivery.
19. Facebook Messenger
- Feature/Setting: Messenger API or chatbot, trigger on new contact, automate sequence of welcome messages.
20. Segment
- Feature/Setting: Automate track “User Signed Up” event, trigger downstream tools like email/SMS.
21. Pipedrive
- Feature/Setting: Workflow automation for “Person Added” event, send integration to outreach tool.
22. Eventbrite
- Feature/Setting: Automate via webhook on ticket purchase, trigger onboarding sequence.
23. Monday.com
- Feature/Setting: Automate with “When item is created”, send welcome email through integration.
24. Zendesk
- Feature/Setting: Automate ticket or message on account creation via triggers.
25. Typeform
- Feature/Setting: Logic Jump to webhook, triggers automated series in downstream automation flows.
Benefits
1. Automation increases engagement and retention by systematic orientation.
2. Automated workflows standardize communication, saving manual effort.
3. New members feel welcomed and informed through automating onboarding.
4. Club staff maximize productivity as welcome communications are automatedly delivered.
5. Automation tools enable consistent, timely, personalized experiences for every joining cyclist.
Communication & Marketing