Automated newsletter delivery

Purpose

1. Automate the scheduled delivery and distribution of newsletters to drama school students, faculty, alumni, and partners, reducing manual effort for recurring communications.

2. Centralize email marketing, event announcements, audition call-outs, and school updates via an automated system utilizing audience segmentation and delivery analytics.

3. Ensure compliance with opt-in regulations while automating the personalization, scheduling, and tracking of newsletter campaigns across multiple platforms.

4. Link websites, student portals, and CRM systems to automate newsletter content pulls and ensure timely, consistent engagement with the arts & education community.

Trigger Conditions

1. Based on a pre-set schedule (e.g. weekly, monthly, after a major school event).

2. Upon publishing new content on the school blog, calendar or events management platform.

3. When CRM updates occur (e.g., a new student enrollment or alumni milestone).

4. Triggers upon predefined calendar dates such as term starts, end-of-year showcases, or grant application deadlines.

Platform Variants

1. Mailchimp

• Feature/Setting: Automated Campaigns API — configure to trigger on RSS feed updates, schedule-based triggers, or audience activity.
  

2. SendGrid

• Feature/Setting: Marketing Campaigns Automation API — automate email sequence based on contact lists and templates.
  

3. Constant Contact

• Feature/Setting: Email Automation — configure for recurring newsletters, personalized content blocks, and contact-based triggers.
  

4. HubSpot

• Feature/Setting: Workflows & Email Marketing API — automate triggers from website or CRM activity to initiate newsletter sends.
  

5. ActiveCampaign

• Feature/Setting: Automations — set up automator triggers like webinar signups or class completions.
  

6. Brevo (formerly Sendinblue)

• Feature/Setting: Marketing Automation — automate based on user behavior, date, or workflow triggers.
  

7. Campaign Monitor

• Feature/Setting: Automated Journeys API — create newsletter journeys triggered by specific dates or subscriber actions.
  

8. Klaviyo

• Feature/Setting: Flows — automates newsletter sends based on list changes and custom event triggers.
  

9. Zoho Campaigns

• Feature/Setting: Automation Workflows — setup date-based automated delivery and contact segment automations.
  

10. GetResponse

• Feature/Setting: Autofunnel — automate scheduled newsletters and content delivery based on event triggers.
  

11. Moosend

• Feature/Setting: Automation Workflows — automate newsletters via scheduled triggers and subscriber behavior.
  

12. MailerLite

• Feature/Setting: Automation Builder — scheduled or behavioral-driven newsletter delivery.
  

13. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder API — automate newsletter journeys by contact activity or schedule.
  

14. Benchmark Email

• Feature/Setting: Automation Pro — date-triggered and event-triggered automated newsletters.
  

15. AWeber

• Feature/Setting: Campaign Automations — automate delivery on custom triggers (RSS, signup, segmentation).
  

16. Emma

• Feature/Setting: Triggered Email — automate newsletter sends by API, date, or activity.
  

17. Drip

• Feature/Setting: Workflows — automate newsletters based on tagging and engagement events.
  

18. Omnisend

• Feature/Setting: Automation workflows — scheduled or triggered by subscriber actions.
  

19. ActiveTrail

• Feature/Setting: Marketing Automation — automate on calendar triggers or custom behavioral events.
  

20. Elastic Email

• Feature/Setting: Automation — automate newsletter flows using choreographed triggers.
  

21. Google Workspace (Gmail API)

• Feature/Setting: Automate sending campaigns by scheduled Apps Script, using dynamic data sources.
  

22. Microsoft 365 Outlook (Graph API)

• Feature/Setting: Automate email sending routines and template merges for newsletters.
  

Benefits

1. Automated newsletter delivery streamlines communication, boosts engagement, and minimizes manual errors.

2. Automating delivery increases efficiency, allowing staff to focus on core educational and artistic goals.

3. Automation enables targeted outreach, supports dynamic content inclusion, and standardizes branding.

4. Automatedly tracks open/click analytics, aiding continuous improvement and proving ROI for marketing budgets.

5. Automation ensures compliance with global email regulations (GDPR, CAN-SPAM) via opt-in/opt-out management.