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New service/package announcement automation

Purpose

1.1. Automate the process of announcing new services or packages from model portfolio studios to clients, partners, and prospects in the Media & Photography industry.
1.2. Automatedly deliver consistent announcement content across multiple digital channels ensuring brand presence, reducing manual marketing effort, and accelerating client outreach.
1.3. Automates creation, formatting, scheduling, and dispatch of communications related to new model portfolio offerings, maximizing engagement and opportunity generation.

Trigger Conditions

2.1. New package entry added to the portfolio management system or CMS.
2.2. Scheduled date/time for regular service updates.
2.3. Manual trigger by team via dashboard for rush announcements.
2.4. Detection of milestone (e.g., new studio opening, landmark booking, seasonal launch) in project tracker.

Platform Variants

3.1. MailChimp
• Feature/Setting: Automate Campaign creation—API endpoint POST /campaigns; configure with recipient segments, dynamic content, and schedule.
3.2. Twilio
• Feature/Setting: SMS Messaging—API endpoint POST /Messages; set up delivery to client numbers on announcement trigger.
3.3. SendGrid
• Feature/Setting: Automated Email—API v3 Mail Send endpoint; use templates and dynamic fields for new service alerts.
3.4. Slack
• Feature/Setting: Automated Channel Message—chat.postMessage API; broadcast service update to internal marketing team.
3.5. Zapier
• Feature/Setting: Automation Zaps; connect CRM and email platforms to automate relay of new package info.
3.6. HubSpot
• Feature/Setting: Workflow Automation—create personalized emails and posts using Marketing Automation API.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API for multi-channel communication automating customer touchpoints.
3.8. Facebook Messenger
• Feature/Setting: Send API to automate direct message blast for new package announcements to followers.
3.9. Instagram
• Feature/Setting: Graph API for automated posts/stories featuring new service visuals.
3.10. WhatsApp Business API
• Feature/Setting: Message automation for client lists on WhatsApp as instant alert.
3.11. Google Ads
• Feature/Setting: Automated Campaign Creation—API to launch and automate ad spots when new packages go live.
3.12. Microsoft Teams
• Feature/Setting: Automated Channel Posting—use Microsoft Graph API for update alerts.
3.13. ActiveCampaign
• Feature/Setting: Automate Email Broadcast—use /api/3/campaigns endpoint for segmented announcements.
3.14. Trello
• Feature/Setting: Automated Card Creation—use REST API to create marketing tasks for each new service launch.
3.15. Asana
• Feature/Setting: Automated Task Assignment—assign announcement prep to content teams via API.
3.16. Discord
• Feature/Setting: Automated Announcement Message—Webhook to post new packages in community channels.
3.17. Shopify
• Feature/Setting: Product Create Webhook—automate announcement when package listed as product.
3.18. Pipedrive
• Feature/Setting: Deals API—automate email/notification to sales leads on new packages.
3.19. Klaviyo
• Feature/Setting: Campaign API—automate triggered emails using new launch event.
3.20. Buffer
• Feature/Setting: API for Automated Social Posts—schedule automated copy for LinkedIn, Twitter, Facebook.
3.21. Intercom
• Feature/Setting: Automated Custom Message—use API to push notification to active users.
3.22. Google Calendar
• Feature/Setting: Event Create API for automating announcement events or webinars linked to new packages.

Benefits

4.1. Automates repetitive announcement workflows and eliminates manual errors.
4.2. Ensures timely, multichannel delivery increasing visibility and engagement via automation.
4.3. Reduces marketing turnaround time and operational cost through automating outreach.
4.4. Empowers scaling of communication campaigns without manual overhead by automating campaign logistics.
4.5. Enables automatable segmentation and personalization for higher client conversion rates.
4.6. Creates an automated audit trail for compliance and review of all new service communications.
4.7. Streamlines internal tasks, automating content creation and approvals for marketing teams.

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