Purpose
1.2. Reduce manual communication load, prevent miscommunication, and maintain compliance with agricultural regulations.
1.3. Enable scalable, standardized outreach across SMS, email, and push notifications, improving client trust and operational efficiency.
Trigger Conditions
2.2. Scheduled animal movement (arrival/departure dates).
2.3. Payment invoice generated or overdue.
2.4. Severe weather or emergency (fire, flood, disease outbreak).
2.5. Pasture assignment/rotation schedule update.
2.6. Compliance or audit deadline reminder.
2.7. Scheduled farm inspection alert.
2.8. Document upload or signature request.
2.9. Grazing quota reached or adjusted.
2.10. Client feedback form submission.
Platform variants
3.1. Twilio
• Feature: Programmable SMS/Email API
• Configure: API → Create Messaging Service, link trigger to webhook, send from verified number
3.2. SendGrid
• Feature: Mail Send API
• Configure: Generate API Key, integrate with email template, trigger on lease events
3.3. Mailgun
• Feature: Messages API
• Configure: Domain setup, API credentials, trigger with event payloads
3.4. Plivo
• Feature: SMS API
• Configure: Provision SMS number, route notification from event source
3.5. Nexmo/Vonage
• Feature: SMS API
• Configure: API key/secret, bind to event triggers, set message parameters
3.6. AWS SNS
• Feature: Publish/Subscribe Notifications
• Configure: Create topic, subscribe endpoints, publish trigger via AWS SDK
3.7. Microsoft Power Automate
• Feature: Email/SMS connectors
• Configure: Flow setup, template selection, link to SharePoint/agistment app
3.8. Zapier
• Feature: SMS by Zapier, Email by Zapier
• Configure: Trigger Zaps on schedule or webhook, configure recipient source
3.9. Pusher Beams
• Feature: Push Notifications
• Configure: Register device, set trigger for animal status update
3.10. SMTP2GO
• Feature: SMTP Relay API
• Configure: SMTP credentials, integrate email body from event data
3.11. Infobip
• Feature: SMS/Email API
• Configure: Authenticate API, set send endpoint, use lease event data
3.12. ClickSend
• Feature: SMS/Email API
• Configure: Register sender, create callback URL, send message on trigger
3.13. MessageBird
• Feature: SMS API
• Configure: Set up access key, contact list, configure message template
3.14. Firebase Cloud Messaging
• Feature: Device Push Notification
• Configure: App key, device registration, set trigger for communication event
3.15. Google Workspace API
• Feature: Gmail API (send)
• Configure: OAuth, message format, call send endpoint on agistment event
3.16. HubSpot
• Feature: Automated Email Workflows
• Configure: Workflow creation, assign event-based sends, add lease data tokens
3.17. Zoho CRM
• Feature: Workflow Alerts
• Configure: Custom workflow, email template, trigger on client record update
3.18. Slack API
• Feature: Incoming Webhooks
• Configure: Webhook URL, post message to channel for ops or direct client notifications
3.19. PagerDuty
• Feature: Event-triggered Alerts
• Configure: API integration, notification rules, route to responsible party
3.20. Telesign
• Feature: SMS Notify API
• Configure: REST endpoint, personalized message on animal status or compliance event
3.21. SMSGlobal
• Feature: HTTP API
• Configure: API key, create trigger for pasture updates, define recipient group
Benefits
4.2. Accelerates client response and compliance rates
4.3. Enhances client satisfaction with timely, relevant updates
4.4. Improves operational transparency and business reputation
4.5. Scalable to 100s–1000s of clients with minimal admin effort
4.6. Documented audit trails for every notification sent
4.7. Supports multi-channel communication preferences
4.8. Customizable for varied animal service/agricultural scenarios