Outreach campaign management and automation

Purpose

1.1. Automate member and visitor outreach via email, SMS, calls, and social for Apostolic church communication.
1.2. Schedule and deliver event invitations, ministry updates, prayer reminders, sermon snippets, and feedback requests.
1.3. Track engagement and responses, segment lists, and route follow-ups to ministers or volunteers.
1.4. Integrate church databases, website forms, and social media with outbound contact campaigns.
1.5. Ensure consistent, timely, and personalized messaging for new and returning members.

Trigger Conditions

2.1. New website form submission (visitor or prayer request form).
2.2. New/updated record in the church management system (e.g., new member profile, baptism, event registration).
2.3. Calendar event schedule (e.g., weekly service reminder, quarterly outreach).
2.4. Specific keyword detected in incoming SMS or email (e.g., “pray”, “join”, “need help”).
2.5. Social media mention or inquiry detected on official channels.

Platform Variants

1. Twilio

• Feature/Setting: Programmable SMS & Voice API to send/receive texts and calls; configure webhook for incoming messages.
• Example: Configure /Messages endpoint for outbound SMS, /Calls for automated voice delivery.

2. SendGrid

• Feature/Setting: Mail Send API to automate personalized outreach emails; dynamic templates.
• Example: Configure POST /mail/send with JSON body for event invitation emails.

3. Mailchimp

• Feature/Setting: Campaigns API for automated audience drips and segmentation.
• Example: POST /campaigns, use /automations for welcome or follow-up series.

4. ActiveCampaign

• Feature/Setting: Automation workflows for email and SMS; webhook triggers on tag updates.
• Example: Trigger automation when contact tagged as “New Visitor”.

5. HubSpot

• Feature/Setting: Workflow Automations for email sequences and contact follow-up.
• Example: Setup “Form submission” event as automation trigger.

6. WhatsApp Business API

• Feature/Setting: Send templated outreach messages, notifications, or check-ins.
• Example: POST /messages endpoint for outreach template dispatch.

7. Facebook Messenger Platform

• Feature/Setting: Send API for automated chat outreach; webhook for new message events.
• Example: Configure page subscription and trigger outreach on “Get Started”.

8. Google Calendar API

• Feature/Setting: Automated reminders via event notifications.
• Example: Use Events: insert for scheduling SMS/email reminders.

9. Salesforce

• Feature/Setting: Process Builder for outreach triggers on record creation/update.
• Example: On new lead, auto-email via EmailMessage object.

10. Microsoft Outlook API

• Feature/Setting: Create draft/send outreach emails triggered by event or list upload.
• Example: Use /me/sendMail endpoint.

11. Slack

• Feature/Setting: Webhooks to post outreach info in channels for volunteer coordination.
• Example: Configure incoming webhook for event notification.

12. Zoom API

• Feature/Setting: Automated meeting invites for online outreach events.
• Example: Create meeting and invite via POST /users/{userId}/meetings.

13. Eventbrite

• Feature/Setting: Automated event creation and invitation emails for community events.
• Example: Use /events/ POST and /emails for invitation.

14. Airtable

• Feature/Setting: Automated record creation for tracking responses.
• Example: POST /records on form submission to trigger follow-up.

15. Google Sheets

• Feature/Setting: Row insert triggers email/SMS campaigns.
• Example: Configure onChange event to process new outreach row.

16. SurveyMonkey

• Feature/Setting: Send automated feedback surveys post-event.
• Example: Trigger survey send using /collectors endpoint.

17. Constant Contact

• Feature/Setting: Automated email campaign setup.
• Example: Use /emails endpoint to start outreach.

18. RingCentral

• Feature/Setting: Automated outbound calls and texts.
• Example: Use SMS/Voice API for outreach or prayer chains.

19. Pipedrive

• Feature/Setting: Workflow automation for member engagement pipeline.
• Example: New deal triggers message via /deals API.

20. Intercom

• Feature/Setting: Automated chat and targeted outreach messages on the church website.
• Example: Use /messages endpoint for outreach pop-up.

21. Zoho CRM

• Feature/Setting: Autoresponder emails/SMS for new contacts.
• Example: Workflow rules trigger messaging for new “Apostolic Visitor”.

22. Discord

• Feature/Setting: Automated welcome bot message for new joiners.
• Example: On member join, send message using bot webhook.

Benefits

4.1. Ensures consistent multi-channel outreach and higher engagement rates.
4.2. Saves ministry staff time and reduces manual effort.
4.3. Enables fast, personalized communication and effective follow-up.
4.4. Improves outreach tracking, data collection, and engagement analysis.
4.5. Fosters community growth and retention via timely, relevant contact touchpoints.