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Welcome and nurture sequences for online visitors

Purpose

1.1. Engage new visitors to apostolic church online channels with an automated digital welcome and information sequence.
1.2. Provide spiritual nurture, answer FAQs, share event information, and connect visitors to church ministries and leadership.
1.3. Collect visitor information for follow-up, prayer requests, and future engagement.
1.4. Convert online interest into in-person attendance and community integration.

Trigger Conditions

2.1. Website form submission (Contact/Visit/Prayer Request/Newsletter forms).
2.2. New email subscriber or event registration.
2.3. Inbound message via Facebook, WhatsApp, or SMS channels.
2.4. QR code scan at physical church location with digital opt-in.
2.5. Follower or DM action on Instagram or Twitter/X.

Platform Variants

3.1. Twilio
• Feature: SMS API — auto-send welcome and multi-part nurture texts.
• Config: Create SMS trigger for new website form entries via incoming webhook.
3.2. SendGrid
• Feature: Transactional Templates API — send templated email sequences.
• Config: API key setup, trigger welcome email on recipient addition.
3.3. Mailchimp
• Feature: Automated Email Journeys — multi-step nurture for new list members.
• Config: ‘New Subscriber’ triggers 3-step spiritual nurture sequence.
3.4. HubSpot
• Feature: Workflow Automation — welcome and event invite emails.
• Config: Trigger on new contact creation in ‘Visitors’ segment.
3.5. ActiveCampaign
• Feature: Automation Builder — multi-channel email/SMS drips.
• Config: Begin sequence on tag ‘Apostolic Visitor’ applied.
3.6. Facebook Messenger API
• Feature: Messenger Bot — send personalized welcome and event reminders.
• Config: Trigger chatflow on new Messenger conversation start.
3.7. WhatsApp Business API
• Feature: Automated Message Templates — follow-up sequences via WhatsApp.
• Config: Trigger sequence upon opt-in message from visitor.
3.8. Google Sheets
• Feature: App Script/Trigger — capture, log, and schedule follow-ups.
• Config: On new row, fire outbound messages via integrations.
3.9. Slack
• Feature: Incoming Webhooks — notify team of new online visitor.
• Config: Trigger channel notifications for manual or automated next-steps.
3.10. Calendly
• Feature: Event Triggers API — send nurture email/SMS upon booking.
• Config: API endpoint triggers upon inbound calendar events.
3.11. Zoom
• Feature: Webinar Registration API — auto-email joining instructions/devotional.
• Config: Trigger nurture email after webinar sign-up.
3.12. Discord
• Feature: Bot Webhook — welcome message in newcomers’ channel.
• Config: Initiate sequence on join event to ‘Visitors’ group.
3.13. Constant Contact
• Feature: Automated Email Series — segment based on interests on form.
• Config: Start devotional sequence based on form checkbox.
3.14. Zoho CRM
• Feature: Workflow Automation — SMS/email sequence on new lead.
• Config: Trigger based on lead source = ‘church website/contact form’.
3.15. Pabbly Connect
• Feature: Multi-Step Workflow — cross-platform welcome sequence.
• Config: Trigger on receipt from form, push data to email/SMS.
3.16. Salesforce
• Feature: Process Builder — nurture campaign with follow-up tasks.
• Config: On new ‘Apostolic Visitor’ record, trigger nurture workflow.
3.17. Intercom
• Feature: Onboarding Series — automated messages for website chat users.
• Config: Start sequence for first-time website visitors.
3.18. Typeform
• Feature: Webhooks + Response Automation — trigger nurture on completion.
• Config: Webhook to automation tool on new visitor survey.
3.19. Klaviyo
• Feature: Flow Builder — orchestrate timed emails/SMS.
• Config: Welcome flow triggered by new list sign-up event.
3.20. Airtable
• Feature: Automation — trigger nurture emails for new records.
• Config: New form entry triggers email workflow via integration.

Benefits

4.1. Immediate engagement with new visitors, improves impression and care.
4.2. Systematic spiritual nurture and communication with no manual effort.
4.3. Improved data capture and contact management for follow-ups.
4.4. Increased in-person attendance and ministry involvement by guiding new contacts.
4.5. Cross-channel coverage ensures no visitor is missed regardless of preferred platform.
4.6. Consistent, doctrinally sound messaging to all new online contacts.

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