Purpose
1. Automate personalized outreach to inactive members to re-engage them with church activities, events, and community updates by utilizing multi-channel messaging and data-driven automation strategies.
2. Automates detection of member inactivity and initiates customized communication flows to encourage renewed participation, prayer requests, service attendance, or pastoral care.
Trigger Conditions
1. Member flagged inactive after not attending services for X weeks (X configurable).
2. Automated detection of no event RSVPs, email/phone inactivity, or absence of check-ins over pre-set periods.
3. Batch automation for end-of-month outreach to lists matching inactivity criteria.
Platform Variants
1. Twilio SMS
• Feature/Setting: Automate messaging via Twilio Programmable SMS API with personalized merge fields; sample: “/Messages - POST endpoint with To=member_phone, Body=personalized_message.”
2. SendGrid
• Feature/Setting: Automates transactional email via Mail Send API; sample: “v3/mail/send” with dynamic email templates and member variables.
3. Mailchimp
• Feature/Setting: Automated audience segmentation and journey triggers; API endpoint “/automations” for inactivity criteria.
4. HubSpot
• Feature/Setting: Automate sequences with personalized outreach based on contact last engagement; endpoint “/engagements/v1/”.
5. Constant Contact
• Feature/Setting: Uses Contact API and Campaigns API for automated email sending to inactive segments.
6. ActiveCampaign
• Feature/Setting: Automates email series via automations; endpoint “/api/3/contacts, /api/3/automations.”
7. Microsoft Power Automate
• Feature/Setting: Automator triggers for inactivity in Excel/SharePoint and auto initiates Teams/email outreach.
8. Slack
• Feature/Setting: Automated DM or channel mention using “chat.postMessage” for digital touchpoints with inactive members.
9. Zapier
• Feature/Setting: Automates cross-platform action workflows; triggers based on inactivity logic and connects multiple APIs for outreach.
10. Salesforce
• Feature/Setting: Process Builder/Flow automates sending reminder emails using “Messaging.SendEmail” API when last activity meets conditions.
11. Google Sheets
• Feature/Setting: Automates row detection for inactivity and triggers email via Gmail API; function integration via “sheets.values.get” and “gmail.users.messages.send.”
12. Church Community Builder
• Feature/Setting: API triggers for contacts with “inactive” status and launches workflow automations for follow-up.
13. Pushbullet
• Feature/Setting: Automates push notifications to mobile or browser; “/pushes” endpoint for tailored messages.
14. Intercom
• Feature/Setting: Automated messages to users flagged by inactivity using “Messages API - POST /messages.”
15. WhatsApp Business API
• Feature/Setting: Automates template messages via “/messages” endpoint to inactive contacts.
16. Facebook Messenger
• Feature/Setting: Automates outreach via “/me/messages” endpoint, triggered by member inactivity rules.
17. Discord
• Feature/Setting: Bot automates DM reminders; “channel.send” method when member not seen for X days.
18. SurveyMonkey
• Feature/Setting: Automates survey invitations to inactive members via Webhooks or API to gauge reasons for inactivity.
19. Klaviyo
• Feature/Setting: Automator flows for email/SMS, triggering based on viewer inactivity with “Flows API.”
20. Moosend
• Feature/Setting: Automated campaign and workflow triggers for contacts not opening emails or engaging with events; “automations API.”
21. OneSignal
• Feature/Setting: Automate push notifications by triggering “notifications” API for members inactive for a period.
22. Freshdesk
• Feature/Setting: Automated ticket creation/reminder to pastoral staff for follow-up using “/api/v2/tickets.”
Benefits
1. Automates repetitive outreach tasks, freeing staff for deeper ministry work.
2. Automated personalization increases response rate and fosters community re-integration.
3. Automation delivers multi-channel reach with consistent timing, reducing manual follow-up delays.
4. Data-driven automator logic ensures no inactive member is overlooked.
5. Automated tracking and reporting of communication effectiveness for continuous improvement.
Communication & Outreach