Press release distribution and follow-up

**Purpose**

1.1. Automate the end-to-end press release distribution and follow-up process for Messianic synagogues.
1.2. Automates the drafting, approval, scheduling, multi-channel distribution, media tracking, recipient management, and response tracking of press releases.
1.3. Automating engagement with media contacts, congregation members, and partners increases visibility of events, announcements, and community news.
1.4. Provides analytics and follow-up automations to refine communication outreach and maximize audience reach.

**Trigger Conditions**

2.1. New press release document drafted and approved in content repository (e.g., Google Docs, Sharepoint).
2.2. Scheduled event requiring public announcement created in calendar platform.
2.3. Manual submission by authorized communications staff.
2.4. Calendar-based automation for regular outreach cycles.
2.5. Response or engagement metrics falling below threshold triggers follow-up automation.

**Platform Variants**

3.1. Mailchimp
• Feature/Setting: Automate campaign creation & list segmentation via Mailchimp API (`/campaigns/create`, `/lists/segment-members`).
• Configure for press release template, distribution list, and analytics webhooks.

3.2. Constant Contact
• Feature/Setting: Automated email blast via API (`/v2/emailmarketing/campaigns`).
• Set up drip follow-up sequence after initial distribution.

3.3. HubSpot
• Feature/Setting: Automate workflow with Marketing automation (`POST /email/public/v1/singleEmail/send`).
• Connect CRM contact records to track press release opens/clicks.

3.4. Sendinblue
• Feature/Setting: Use transactional email endpoint (`POST /smtp/email`) for batch sends.
• Automate scheduling and follow-up reminders.

3.5. Prowly
• Feature/Setting: Automated media database targeting and press release sends (`/contacts`, `/press-releases`).
• Sync event calendars and send timed press packs.

3.6. PR Newswire
• Feature/Setting: Automator integration with submission endpoint for paid distribution (`/distribute/press-release`).
• Schedule press release cycling based on editorial calendars.

3.7. Cision Communications Cloud
• Feature/Setting: Automate multi-channel outreach (`POST /releases`).
• Monitor engagement dashboards and trigger follow-up automation.

3.8. Twilio SMS
• Feature/Setting: Automate SMS distribution for key contacts (`POST /Messages`).
• Use triggers for urgent updates and follow-up feedback requests.

3.9. Slack
• Feature/Setting: Automated channel posting (`POST /chat.postMessage`) for internal teams.
• Trigger event notifications and gather press release feedback automatedly.

3.10. Microsoft Outlook/Microsoft 365
• Feature/Setting: Automate scheduled email dispatch using Calendar APIs and Graph API (`/me/sendMail`).
• Integrate attachments, automate recipient grouping.

3.11. Google Workspace (Gmail)
• Feature/Setting: Automated batch sending via Gmail API (`/users/me/messages/send`).
• Trigger follow-up automations if open rate below threshold.

3.12. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation for press release workflows.
• Connect audience segments and automate multi-stage follow-ups.

3.13. ActiveCampaign
• Feature/Setting: Automate custom pipeline for follow-up email drips (`Contacts`, `Automations`).
• Auto-tag recipients for engagement-based follow-up.

3.14. Zoho Campaigns
• Feature/Setting: Automate press announcement series via Campaign API (`/campaigns`).
• Automated recurrence for newsletter-style updates.

3.15. Buffer
• Feature/Setting: Automated social media press release post scheduling (`/updates/create`).
• Multi-network rollout based on press release content tags.

3.16. Hootsuite
• Feature/Setting: Automate distribution workflow to schedule press releases on all connected accounts.
• Trigger engagement automations based on response data.

3.17. Zapier
• Feature/Setting: Automate cross-platform triggers (e.g., Google Docs to Mailchimp).
• Multi-application chaining to streamline the press release cycle.

3.18. Trello
• Feature/Setting: Automate press release approval steps (`/cards`, `/lists`).
• Link with notification automator for workflow transparency.

3.19. Asana
• Feature/Setting: Task automation for press release preparations and post-distribution follow-up.
• Automated reminders and assignment linking.

3.20. Monday.com
• Feature/Setting: Automated communication pipeline for press release progress tracking.
• Trigger reminders and automate workflow steps.

**Benefits**

4.1. Ensures complete automation of press release distribution, freeing up staff for core religious missions.
4.2. Automates multi-channel outreach for maximized impact within the Messianic synagogue community and media.
4.3. Enables automation to ensure no recipient or contact is missed.
4.4. Instantly triggers automated follow-ups, improving response rates and tracking.
4.5. Provides automatable analytics, streamlining reporting and measurement.
4.6. Reduces manual effort, errors, and lag in communication cycles through automation bridging all selected platforms.