Purpose
1.2. Centralize feedback for analysis, compliance, and service quality improvement.
1.3. Establish an evidence trail for tenant/owner communications, resolving potential disputes faster.
1.4. Integrate responses into CRM and analytics for actionable insights, agent performance, trend tracking, and compliance monitoring.
1.5. Support multi-channel outreach (email, SMS, WhatsApp, voice, in-app) to maximize response rates and convenience.
Trigger Conditions
2.2. Tenant/owner contact or event added/updated in CRM.
2.3. Scheduled follow-up event reaches due date/time.
2.4. API/webhook received from leasing workflow or digital signature platform.
2.5. Manual user trigger via property manager dashboard integration.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Use ‘Programmable SMS – Message Create’ API to send feedback request links.
• Sample: Configure recipient, body with personalized feedback URL, auto-retry logic.
3.2. SendGrid
• Feature/Setting: ‘Mail Send’ API with dynamic templates and feedback form link.
• Sample: Dynamic subject, merge contact data, track open/click rates.
3.3. Mailjet
• Feature/Setting: SMTP Relay/API for transactional feedback email.
• Sample: Use variables for tenant/owner name, event details.
3.4. WhatsApp Business API
• Feature/Setting: ‘Send Template Message’ with contact ID, schedule, personalize content.
• Sample: Trigger via automation when rental process completes.
3.5. Microsoft Outlook Graph API
• Feature/Setting: ‘Send Mail’ endpoint, include feedback links and embed dynamic feedback tags.
• Sample: Lease status triggers email.
3.6. Slack
• Feature/Setting: ‘chat.postMessage’ API to alert property managers of pending/unresolved feedback.
• Sample: Include feedback form summary and direct links.
3.7. Google Forms
• Feature/Setting: Auto-generate form link per event; pre-fill known data.
• Sample: Pass name, property ID in URL query params.
3.8. SurveyMonkey
• Feature/Setting: ‘Create Collector Link’ and trigger ‘Send Survey’ email via API.
• Sample: Segment tenants/owners by event type.
3.9. HubSpot
• Feature/Setting: ‘Workflows’ for automated survey follow-ups, ‘Feedback Surveys’ API for direct scheduling.
• Sample: Trigger by contact pipeline movement.
3.10. Zoho CRM
• Feature/Setting: ‘Workflow’ to auto-send feedback after activity is completed, sync responses to custom fields.
• Sample: Webhook to custom Zoho Creator form.
3.11. Typeform
• Feature/Setting: Auto-generate unique survey links via ‘Create Response’ API.
• Sample: Pre-fill with tenant or owner info.
3.12. Jotform
• Feature/Setting: Use ‘Prefill’ API, send via integrated email platform.
• Sample: Unique URLs mapped to transaction records.
3.13. Aircall
• Feature/Setting: ‘Start Call’ and ‘Send SMS Follow-Up’ after call disposition; collect feedback interactively or via SMS.
• Sample: Log event on property contact.
3.14. Zendesk
• Feature/Setting: ‘Satisfaction Survey’ automation and API-triggered ticket/comments for NPS/CSAT.
• Sample: Trigger ticket on feedback received.
3.15. Freshdesk
• Feature/Setting: ‘Customer Satisfaction Automation’; API to request feedback post-ticket close.
• Sample: Route feedback to property support dashboard.
3.16. Salesforce
• Feature/Setting: ‘Process Builder’ to trigger email/SMS survey using ‘Survey Invitation’ API.
• Sample: Auto-log survey completion.
3.17. ActiveCampaign
• Feature/Setting: ‘Automations’ to send feedback forms via email/SMS on rental milestone.
• Sample: Audience segment = tenants/owners.
3.18. Qualtrics
• Feature/Setting: ‘Survey Distribution’ API for automated invitations, fetch responses via ‘Response Export’.
• Sample: Tenant/owner metadata embedded in invite.
3.19. Calendly
• Feature/Setting: Auto-email feedback link post-scheduled appointment via ‘Event Types’ API.
• Sample: Sync with booking completion trigger.
3.20. Monday.com
• Feature/Setting: ‘Automations’ triggered on board update, send feedback survey.
• Sample: Integrate with email/SMS tools for survey delivery.
3.21. Intercom
• Feature/Setting: ‘Automated Messages’ following live chat or support close, embedded feedback link.
• Sample: Segment by user/property type.
Benefits
4.2. Multi-channel capability ensures responses via recipient’s preferred communication method.
4.3. Centralized analytics accelerate service improvements and risk mitigation.
4.4. Automated escalations for negative/flagged feedback, supporting rapid issue resolution.
4.5. Enhanced tenant/owner satisfaction through timely, targeted, and personal communication.