Communication & Stakeholder ManagementPurpose
1.2. Notify buyers via their preferred channels (SMS, email, social, chat, voice) for every stage: order placed, processing, packed, shipped, delivered.
1.3. Reduce manual communication burden for staff, enabling more efficient stakeholder management and fewer errors.
1.4. Maintain consistent, branded communication in line with regulatory guidelines for food traceability and customer records.
Trigger Conditions
2.2. Order status changes (processing, packed, shipped, delivered, canceled, delayed) in business systems.
2.3. Manual update by staff for off-platform orders.
2.4. Inventory-level changes affecting order fulfillment timelines.
Platform Variants
• Feature: Programmable SMS API
• Setting: Configure “Order Confirmation” template; set webhook trigger for order events; use API endpoint POST /Messages
3.2. SendGrid
• Feature: Transactional Email API
• Setting: Dynamic templates with placeholders; trigger via POST v3/mail/send
3.3. WhatsApp Business API
• Feature: Message Templates
• Setting: Register order confirmation/update templates; trigger via /v1/messages endpoint
3.4. Microsoft Teams
• Feature: Incoming Webhooks
• Setting: Configure webhook URL to channel; send status update card JSON
3.5. Slack
• Feature: Incoming Webhooks
• Setting: App webhook URL; message blocks for updates
3.6. HubSpot
• Feature: Workflow Automation
• Setting: Trigger emails upon “Deal Stage” change; use personalized email tokens
3.7. Salesforce
• Feature: Process Builder/Flows
• Setting: Automation on Opportunity/Order object changes; email and SMS action steps
3.8. Shopify
• Feature: Order Notifications API
• Setting: Enable ‘Order Notification’ webhook; customize emails/SMS
3.9. Mailgun
• Feature: Transactional Messages API
• Setting: Use /messages endpoint; templates for each status
3.10. ActiveCampaign
• Feature: Automations
• Setting: Trigger by ecommerce integration; conditional message flows
3.11. Zoho CRM
• Feature: Workflow Rules
• Setting: Set “Order Update” workflow with email/SMS actions
3.12. Google Chat
• Feature: Webhooks
• Setting: Bot or webhook to specific room; JSON payload for customer message
3.13. Meta Messenger Platform
• Feature: Send API
• Setting: Register templates and trigger with status updates
3.14. Amazon SES
• Feature: SendEmail API
• Setting: Use templates; trigger via Lambda/HTTP
3.15. Pipedrive
• Feature: Workflow Automations
• Setting: Triggered by deal progress; email/SMS action
3.16. MessageBird
• Feature: Programmable Conversations API
• Setting: Send multi-channel updates (SMS, WhatsApp)
3.17. Viber Business Messages
• Feature: Messaging API
• Setting: Send transaction messages on order event
3.18. Intercom
• Feature: Event-triggered messages
• Setting: Automated messages on customer order activity
3.19. Gmail API
• Feature: Send Messages
• Setting: Email customer on order event via POST /gmail/v1/users/me/messages/send
3.20. Freshdesk
• Feature: Automations
• Setting: Trigger email/SMS notification on ticket/order update
3.21. Telegram Bot API
• Feature: sendMessage
• Setting: Notify customer directly with status via /bot{token}/sendMessage
3.22. KakaoTalk Business Messaging
• Feature: AlimTalk API
• Setting: Send templated notifications for order events
3.23. Zendesk
• Feature: Triggered email notifications
• Setting: Send updates to customer upon ticket/order progression
Benefits
4.2. Staff efficiency–eliminates repetitive, manual update tasks.
4.3. Omnichannel reach—customers receive updates in their chosen format.
4.4. Reduced risk of errors or missed updates.
4.5. Scalable for any order volume or seasonal fluctuation.
4.6. Complies with transparency and traceability requirements in aquaculture.
4.7. Enables fast response to issues or delivery exceptions.
4.8. Uniform branding and communication tone for all touchpoints.