Communication & Stakeholder ManagementPurpose
1.2. Maintain transparency and engagement with all relevant parties by scheduling, personalizing, and tracking communications regarding fish stock status, production milestones, resource usage, and regulatory reporting.
1.3. Lower communication overhead while supporting scalable, traceable stakeholder relations through consistent, formatted updates and dynamic notifications tailored per role or interest group.
Trigger Conditions
2.2. Environmental sensor detects threshold deviation (e.g., oxygen drop).
2.3. Regulatory or compliance deadline approaching within defined period.
2.4. Regular time-based interval (e.g., weekly or monthly reports).
2.5. Specific manual trigger from authorized staff via dashboard action.
Platform Variants
3.1. Mailchimp
• Feature/Setting: “Campaigns” — Configure Automated Campaigns with webhook triggers; set merge tags for personalized stakeholder properties.
3.2. SendGrid
• Feature/Setting: “Automated Emails” — Use the V3 Mail Send API with dynamic templates; integrate inbound parse for reply management.
3.3. Microsoft Outlook 365
• Feature/Setting: “Automated Flows (Power Automate)” — Set up event-based triggers using Outlook connector in Power Automate.
3.4. Gmail (Google Workspace)
• Feature/Setting: “App Script Triggers” — Deploy Google Apps Script with event-based time or sheet change executions.
3.5. Amazon SES
• Feature/Setting: “SendBulkTemplatedEmail” API for mass emails; use SES Event Notifications for delivery tracking.
3.6. Zoho Campaigns
• Feature/Setting: “Autoresponder” — Schedule series of stakeholder updates triggered from Zoho CRM or Zoho Forms submissions.
3.7. HubSpot
• Feature/Setting: “Workflows” — Use Email Workflows triggered by property changes in HubSpot, with detailed segmentation.
3.8. Constant Contact
• Feature/Setting: “Automated Email Series” — Configure behavioral triggers for audience segments via Constant Contact API.
3.9. AWeber
• Feature/Setting: “Campaigns” — Set up ‘On Subscribe’ and schedule-based automations for regular farm updates.
3.10. Moosend
• Feature/Setting: “Automation Workflows” — Build drag-and-drop flows, use webhook to feed farm data to Moosend for email dispatch.
3.11. ActiveCampaign
• Feature/Setting: “Automations” — Use webhook, API or field update triggers from CRM data representing operational events.
3.12. Salesforce Marketing Cloud
• Feature/Setting: “Journey Builder” — Trigger event emails using Marketing Cloud Connector and farm system integration.
3.13. Brevo (ex-Sendinblue)
• Feature/Setting: “Transactional Email API” — Send triggered emails upon status change logged from ERP.
3.14. Gmass
• Feature/Setting: “Google Sheets Integration” — Mail-merge stakeholder lists with auto-scheduling.
3.15. Mailjet
• Feature/Setting: “Transactional Send API” — Configure template-based emails with farm KPI updates auto-filled.
3.16. Klaviyo
• Feature/Setting: “Flows” — Automated flows based on custom API events reflecting farm milestone completions.
3.17. Drip
• Feature/Setting: “Workflows” — Use API triggers initiated by farm management backend per update condition.
3.18. Omnisend
• Feature/Setting: “Automation Rules” — Schedule time-based and event-based triggers for stakeholder groups.
3.19. Elastic Email
• Feature/Setting: “Campaign Scheduler” — Use API to automatically create and send campaigns from predefined templates.
3.20. Benchmark Email
• Feature/Setting: “Automation Pro” — Visual journey-based email automations for periodic or exception-based communications.
3.21. Oracle Eloqua
• Feature/Setting: “Program Canvas” — Set API listener for fish-farm platform event, trigger stakeholder journeys.
3.22. SAP Marketing Cloud
• Feature/Setting: “Campaign Automation” — Connect to ERP triggers, automate personalized stakeholder notifications.
Benefits
4.2. Ensures every stakeholder receives timely, relevant, and clearly formatted information.
4.3. Enables detailed tracking and audit logs for compliance.
4.4. Frees staff for higher-value strategic tasks by automating routine updates.
4.5. Supports scalability as farm operations and stakeholder network grow.