Customer feedback collection and aggregation

Purpose

1.1. To systematically collect, centralize, and analyze customer feedback for aquaculture farms, providing actionable insights to improve fish farming operations, stakeholder relationships, and communication strategies across digital and direct channels.

Trigger Conditions

2.1. Customer completes a purchase or service interaction
2.2. Scheduled post-delivery feedback interval (e.g., 7 days after shipment)
2.3. Manual trigger initiated by farm staff after customer meetings
2.4. Third-party log entries (e.g., from resellers or distribution partners)
2.5. Automated monitoring of customer support or complaint tickets

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Send survey invite post-purchase using SMS; configure webhook for responses

3.2. SendGrid
• Feature/Setting: Automated email feedback request post-interaction; use Inbound Parse for reply handling

3.3. Google Forms
• Feature/Setting: Generate feedback forms; link responses to Sheets via Form Responses API

3.4. SurveyMonkey
• Feature/Setting: Schedule survey email dispatch; use Webhooks (POST responses) for aggregation

3.5. Typeform
• Feature/Setting: Interactive feedback survey; use Webhooks for real-time submission capture

3.6. Microsoft Forms
• Feature/Setting: Automated user invitation; use Forms API to sync responses to Microsoft Excel

3.7. HubSpot
• Feature/Setting: Feedback surveys via Service Hub; connect to Feedback API for aggregation

3.8. Salesforce
• Feature/Setting: Survey module for customer satisfaction; use REST API to aggregate responses

3.9. Zendesk
• Feature/Setting: Automate feedback requests after ticket closure; configure Satisfaction API

3.10. Mailchimp
• Feature/Setting: Feedback campaign via Automation; trigger audience tags from replies

3.11. Qualtrics
• Feature/Setting: CX survey flows; use API v3 for automated pull of survey results

3.12. Slack
• Feature/Setting: Direct message feedback collection from staff internal channel; use Events API for aggregation

3.13. WhatsApp Business API
• Feature/Setting: Send feedback prompts as messages; configure Webhook to process replies

3.14. Google Sheets
• Feature/Setting: Aggregate all collected feedback; enable Sheets API for automatic updates

3.15. OneDrive Excel
• Feature/Setting: Store feedback data; use Graph API for structured insertion

3.16. Zoho Survey
• Feature/Setting: Email invites with periodic reminders; use Survey API for extraction

3.17. JotForm
• Feature/Setting: Collect structured feedback via forms; webhooks for instant aggregation

3.18. Freshdesk
• Feature/Setting: Trigger feedback request after ticket resolution; use API to record ratings

3.19. Facebook Messenger
• Feature/Setting: Automated message blast for feedback; configure Messenger Platform Webhook

3.20. Intercom
• Feature/Setting: Automate in-app surveys post support; use REST API for data sync

Benefits

4.1. Ensures continuous, structured customer feedback collection across communication channels
4.2. Centralizes feedback for real-time analytics and actionable reporting
4.3. Enables proactive improvement in customer experience and farm operations
4.4. Reduces manual processing and follow-ups, saving staff time
4.5. Strengthens stakeholder trust through transparent, data-driven communication