Loyalty and referral program notifications

Purpose

1.1. Automate real-time customer communication for loyalty milestones and referral actions, increasing engagement and retention for dog park users.
1.2. Support automated and personalized notifications to encourage repeat visits, reward dog owners for loyalty points, and prompt referral campaigns to expand customer base.
1.3. Enable automatable systems to streamline reward delivery, prompt sharing of referral codes, and track automated responses for enhanced marketing effectiveness.

Trigger Conditions

2.1. Automatedly triggered when a customer earns, redeems, or reaches a new loyalty tier.
2.2. Automation fires when a user successfully refers a friend who registers/visits.
2.3. Automated message sent on reward redemption, app login, or inactivity re-engagement.
2.4. Birthday or dog adoption anniversary triggers personalized, automated notifications.

Platform Variants

3.1. Twilio (SMS, WhatsApp API)
• Feature/Setting: Configure Messaging Service with automation for loyalty/referral updates.
• Example: Automated message rule triggers SMS on point balance change.

3.2. SendGrid (Transactional Email API)
• Feature/Setting: Automate dynamic email templates for milestones or referral actions.
• Example: API call with loyalty updates populating template variables automatically.

3.3. Mailchimp (Journey Automations)
• Feature/Setting: Automation rule "Contact reaches loyalty threshold" to trigger series.
• Example: Automator starts personalized journey emails on loyalty update.

3.4. Firebase Cloud Messaging (Push Notification)
• Feature/Setting: Automate notifications to mobile app users for rewards and referrals.
• Example: Cloud Function triggers push on earning points.

3.5. Slack (Incoming Webhooks, API chat.postMessage)
• Feature/Setting: Send automated referral announcements to private member channels.
• Example: Automated webhook message with reward details.

3.6. Pusher (Real-time APIs)
• Feature/Setting: Push live loyalty status updates in app via automated channel events.
• Example: Automating “on-point-earned” event to trigger UI notification.

3.7. Intercom (Outbound Messages, API)
• Feature/Setting: Setup automated in-app and email messages for engagement events.
• Example: Custom bots automatedly notify users when referrals complete.

3.8. HubSpot (Workflows, API)
• Feature/Setting: Automator triggers email/SMS/notification on loyalty and referral events.
• Example: Automated workflow sends thank-you coupon once referral is tracked.

3.9. Salesforce Marketing Cloud (Journey Builder API)
• Feature/Setting: Automate multi-channel notifications based on program status.
• Example: API-initiated journey triggers “congrats” mobile push.

3.10. ActiveCampaign (Automation Recipes)
• Feature/Setting: Create automatable if/then logic for individualized engagement.
• Example: Automated email sent when user crosses reward threshold.

3.11. Braze (Canvas Flows, API)
• Feature/Setting: Automate cross-channel messaging for reward and referral actions.
• Example: Canvas flow sends automated push and in-app badge update.

3.12. Klaviyo (Flows, API)
• Feature/Setting: Setup loyalty and referral automated flow triggers.
• Example: API-triggered “Loyalty unlocked” email series.

3.13. Zendesk (Triggers, API)
• Feature/Setting: Automate support ticket notifications on loyalty/reward actions.
• Example: Automatedly route reward redemption queries to agents.

3.14. Telegram (Bot API)
• Feature/Setting: Automator sends bot notification in response to loyalty program events.
• Example: Automated bot message with new referral code sent to user.

3.15. Facebook Messenger (Send API)
• Feature/Setting: Configure automation to push referral rewards directly to Messenger.
• Example: Automating personalized message on program join.

3.16. Discord (Webhook API)
• Feature/Setting: Send automated notifications in server channel for milestones.
• Example: Automator posts congrats when users reach program levels.

3.17. OneSignal (Automated Push API)
• Feature/Setting: Automate personalized mobile push for loyalty actions and referrals.
• Example: Automatedly trigger reward message on every visit logged.

3.18. Shopify (Flow App, API)
• Feature/Setting: For dog park merchandise, automate discount notifications for loyalty milestones.
• Example: Automated workflow sends promo code after point achievement.

3.19. Zoho CRM (Workflow Rules, API)
• Feature/Setting: Create automated outreach based on CRM events for rewards/referrals.
• Example: CRM automator sends triggered email on referral signup.

3.20. Microsoft Teams (Incoming Webhook, Bot Framework)
• Feature/Setting: Notify staff of customer engagement actions via automated team messages.
• Example: Automated bot alerts for high-value loyalty achievers.

Benefits

4.1. Automation reduces manual outreach, ensuring customers never miss rewards.
4.2. Automated notifications drive timely re-engagement and increase program participation.
4.3. Automatedly enhances loyalty ROI through consistent, error-free communication.
4.4. Automation links engagement metrics to actionable messages, optimally improving retention.
4.5. Automating notifications scales marketing efforts as the dog park user base grows.
4.6. Automatable configurations are adaptable for multiple channels and evolving strategies.
4.7. Automator-driven systems provide granular, real-time tracking of loyalty and referral outcomes.