Announcement workflow for new classes or events

Purpose

1.1. Automate multi-channel announcements for new painting lessons or art events.
1.2. Automates timely outreach to students, prospects, and partners—maximizing engagement and attendance.
1.3. Automating announcement distribution to email, SMS, messaging apps, and social media for comprehensive coverage.
1.4. Automates personalized communication with segments (e.g., beginner vs advanced students).
1.5. Centralizes campaign management, audit, and analytics for communications related to new art instruction offerings.

Trigger Conditions

2.1. New event/class entry in school admin software or spreadsheet.
2.2. Update to lessons calendar.
2.3. Manual form submission for an upcoming art class.
2.4. Receipt of instructor/class update in internal communication tool.
2.5. Scheduled automation interval (e.g., weekly scan for new entries).

Platform Variants

3.1. Mailchimp
• Feature/Setting: API v3.0, automate campaign creation (`/campaigns` endpoint), auto-segmenting via tags.
3.2. SendGrid
• Feature/Setting: Automated single/send (`/mail/send` API), templates/conditions for new event categories.
3.3. Twilio SMS
• Feature/Setting: Messaging API (`/Messages` endpoint), automates bulk sends with tokens for personalization.
3.4. Slack
• Feature/Setting: Incoming Webhooks, auto-announces new classes to channels or groups.
3.5. Discord
• Feature/Setting: Bot API, automates posting in specific channels using `POST /channels/{channel.id}/messages`.
3.6. WhatsApp Business API
• Feature/Setting: Message templates for announcements, automates rich media messaging.
3.7. Telegram
• Feature/Setting: Bot API, auto-broadcast via `sendMessage` to education-focused groups.
3.8. Facebook Pages
• Feature/Setting: Graph API automation, publishes event posts to page followers.
3.9. Instagram
• Feature/Setting: Instagram Graph API, schedule automated stories or posts with event details.
3.10. LinkedIn
• Feature/Setting: Automated post creator using Share API for professional art education updates.
3.11. Google Calendar
• Feature/Setting: API automation (`/calendars/events`), publishes new events to shared calendars.
3.12. Microsoft Outlook Calendar
• Feature/Setting: Graph API (`/me/events`), automated appointment creation for open classes.
3.13. Eventbrite
• Feature/Setting: Automates event publishing via API, triggers notification workflows when new classes are listed.
3.14. Zapier
• Feature/Setting: Triggers workflows on form submission or CRM update; automates propagation to other apps.
3.15. HubSpot
• Feature/Setting: Marketing Email API, automates personalized notifications to contacts.
3.16. Constant Contact
• Feature/Setting: Automated email campaigns via V3 API, segmented for art education interests.
3.17. ActiveCampaign
• Feature/Setting: Automated email sequences via Automations endpoint for nurturing leads/new students.
3.18. Salesforce
• Feature/Setting: Marketing Cloud APIs automate message generation and sends on event creation in CRM.
3.19. Google Sheets
• Feature/Setting: Automate class/event triggers via sheet updates using Apps Script.
3.20. Discord
• Feature/Setting: Webhook or Bot automation for instant announcements to creative communities.

Benefits

4.1. Automation increases outreach speed, assuring all prospects are informed promptly.
4.2. Automated multi-channel notifications improve attendance rates and engagement.
4.3. Automation reduces manual errors and ensures consistent messaging across platforms.
4.4. Automated reporting enables tracking of open rates, engagement, and signups.
4.5. Automate scheduling and staggered campaigns, aligning communication with user time zones and preferences.