Schedule and send automated newsletters and event notifications

Purpose

1.1. Automate the scheduling and sending of newsletters and event notifications to rugby club members, fans, and stakeholders.
1.2. Supports timely communication about matches, training, special events, results, club news, and member updates.
1.3. Ensures no event or club announcement is missed, by automating multi-channel outreach.
1.4. Personalizes messaging based on member preferences, engagement history, and event relevance for higher impact.
1.5. Automates reminders, RSVP confirmations, and follow-ups for club events.

Trigger Conditions

2.1. Pre-scheduled time/date for newsletters or event notifications.
2.2. On creation or update of an event in the club calendar.
2.3. When new information (fixtures, results, news) is posted on the website or membership portal.
2.4. User RSVP or signup for an event.
2.5. Recurring triggers: weekly, monthly, or post-match.

Platform Variants

3.1. Mailchimp
• Function: Campaigns API for automate sending and scheduling newsletters.
• Sample: Configure POST /campaigns/set-schedule with template_id, scheduled_time.

3.2. SendGrid
• Function: Automate email dispatch via the Mail Send API and automate scheduling with the Scheduled Send feature.
• Sample: Use v3/mail/send with send_at parameter for deferred sending.

3.3. ActiveCampaign
• Function: Automate Campaign creation and trigger Automation workflows via API v3.
• Sample: POST /api/3/campaigns with emails and scheduling properties.

3.4. Constant Contact
• Feature: Automate emailing using the Email Campaigns API’s schedule endpoint.
• Sample: POST /v3/emails/schedules with campaign details.

3.5. Twilio SendGrid (distinct)
• Feature: Automate triggered transactional emails for instant event notifications.
• Sample: Automate POST to Dynamic Templates on /mail/send.

3.6. HubSpot
• Feature: Marketing Email API to automate batch email workflows for scheduled sends.
• Sample: POST /email/public/v1/singleEmail/send with send details.

3.7. Moosend
• Feature: Campaigns API for automated newsletter scheduling.
• Sample: POST /campaigns/schedule with time and recipient list.

3.8. Klaviyo
• Function: Automate Campaign Scheduling API for batch sends based on member segments.
• Sample: POST /campaigns with send_time parameter.

3.9. MailerLite
• Function: Automate via Campaigns API with scheduling fields.
• Sample: POST /campaigns/send with desired date/time.

3.10. Microsoft Outlook 365
• Feature: Automate via Graph API /me/sendMail with scheduling through workflows.
• Sample: Use workflow automator for scheduling and batch sending.

3.11. Google Gmail API
• Feature: Automate email sends with POST /gmail/v1/users/me/messages/send using scheduled triggers.
• Sample: Use script automator for delayed/scheduled emails.

3.12. Zoho Campaigns
• Function: Automate using Campaigns API POST /campaigns/schedule to programmatically set send times.

3.13. Salesforce Marketing Cloud
• Feature: Automate Email Studio Journeys for event-driven batch campaigns.
• Sample: Configure Triggered Sends via REST API.

3.14. Brevo (Sendinblue)
• Function: Send Transac API with scheduled sendAt for automated communications.
• Sample: POST /smtp/email with sendAt parameter.

3.15. GetResponse
• Feature: Automate newsletter scheduling with the Campaign Scheduling API.
• Sample: POST /newsletters with schedule.

3.16. Campaign Monitor
• Function: API endpoints for automated Campaign Creation and scheduling.
• Sample: POST /campaigns/{id}/send.

3.17. AWeber
• Feature: Automate scheduled broadcasts through Broadcast API.
• Sample: POST /broadcasts with time_schedule.

3.18. Amazon SES
• Function: Automate email sends via SendEmail API; scheduled using Lambda triggers.
• Sample: Use Lambda+SES for automating time-based sends.

3.19. Slack (for internal staff notifications)
• Feature: Automate event/announcement posting using chat.scheduleMessage in Slack API.
• Sample: POST /chat.scheduleMessage with scheduled_time.

3.20. WhatsApp Business API
• Feature: Automate direct event notifications using message templates scheduled via external workflows.
• Sample: POST /v1/messages with send time field in integrator.

3.21. Telegram Bot API
• Feature: Automate event reminders using sendMessage with scheduled triggers in workflow.
• Sample: Trigger /sendMessage on time condition.

3.22. Discord
• Feature: Automate channel message sends for newsletters using webhook POSTs at scheduled times.
• Sample: POST to webhook URL with content and time-based scheduler.

3.23. Viber Business Messages
• Feature: API Message Send for automated event notifications using scheduled workflows.
• Sample: POST /pa/send_message with scheduled time in integration.

3.24. SMS Gateways (BulkSMS, Nexmo, Sinch)
• Feature: Automate SMS sends for reminders; schedule using API endpoints or workflow automators.
• Sample: POST to /sms/send with scheduled param.

3.25. Facebook Messenger API
• Feature: Automate bot message sends for member notifications; schedule via platform workflows.
• Sample: POST to /me/messages with time param.

Benefits

4.1. Automates repetitive communications, saving rugby club managers and volunteers significant time.
4.2. Ensures all members and fans receive time-sensitive updates, maximizing event attendance and engagement.
4.3. Reduces risk of manual error or missed announcements through end-to-end automator.
4.4. Automates personalization, leading to higher member satisfaction and retention.
4.5. Empowers consistent, automatedly-branded messaging across channels — email, SMS, social.
4.6. Enables automatable analytics on open rates, engagement, and RSVP responses for continuous improvement.