Purpose
1. Automate the targeted announcement of new herbal services or products to client segments to increase awareness, drive bookings, and maximize engagement.
2. Streamline multi-channel communications by automating segmentation, message distribution, and follow-ups for newly launched herbalist offerings.
3. Ensures compliance in healthcare announcements and delivers automated, timely notifications to appropriate client groups based on preferences and history.
Trigger Conditions
1. New herbal service or product entry added to CMS or product database.
2. Scheduled product/service launch date and time.
3. Manual trigger by marketing manager or automatedly via marketing calendar.
4. Customer profile updates qualifying for new segment criteria.
5. Event from external platforms (e.g., recurring product launch or seasonal campaign).
Platform Variants
1. Mailchimp
- Feature/Setting: Automate campaigns using "Trigger: New product added", "Segment: Tag-based audiences", API endpoint `/automations` to launch automated announcements.
2. Twilio SMS
- Feature/Setting: Automate SMS delivery via "Programmable Messaging" API; configure automation on `POST /Messages` to send segmented announcements.
3. SendGrid
- Feature/Setting: Automated email campaign via "Marketing Campaigns API", trigger on `POST /marketing/singlesends` for segmented sending.
4. ActiveCampaign
- Feature/Setting: Automate using "Automations" builder; use `POST /api/3/contactAutomations` to enroll contacts in product/service launch series.
5. HubSpot
- Feature/Setting: Automatedly trigger "Workflows" using the "Marketing Email" module; segment via "Lists API" and automate notification sequences.
6. Salesforce Marketing Cloud
- Feature/Setting: "Journey Builder" with automation via "Event API" triggers segmented campaigns.
7. Klaviyo
- Feature/Setting: Automate using "Flows" with "Metric Trigger" set on new product; use `/api/v1/flows` for segment-based email/SMS.
8. Constant Contact
- Feature/Setting: Automator setup using "Email Automation" and segmentation tool; trigger using `/contacts` endpoint and campaign API.
9. Zoho Campaigns
- Feature/Setting: Segmented automated announcements via "Workflows" and "API: POST /campaigns".
10. Moosend
- Feature/Setting: Automate campaign with “Segmentation” and “Automated Workflow” triggers on product launch.
11. Drip
- Feature/Setting: Automated workflow using "Campaign Triggers" via API `/v2/campaigns/{campaign_id}/subscribers`.
12. Microsoft Power Automate
- Feature/Setting: Create automated flows with "When a row is added" trigger for product/service lists.
13. Google Workspace (Gmail + Sheets)
- Feature/Setting: Use Apps Script to automate extracting new products from Sheets and mass emailing segmented groups from Gmail API.
14. Slack
- Feature/Setting: Send automated announcement to client channels via `chat.postMessage` API on new service events.
15. Discord
- Feature/Setting: Configure "Webhooks" to automate new product notifications to segmented user roles.
16. WhatsApp Business API
- Feature/Setting: Automate message delivery by triggering `POST /messages` for segmented lists.
17. Pipedrive
- Feature/Setting: Automate with “Workflow Automation” and API notification on product/service creation.
18. Intercom
- Feature/Setting: Automated “Outbound Messages” via customer segments, API `/messages`.
19. MailerLite
- Feature/Setting: Automated campaigns via segmentation and API `/campaigns/create`.
20. Viber Business Messages
- Feature/Setting: Automate service/product announcement to segmented contacts via business message API endpoint.
21. Freshdesk
- Feature/Setting: Triggers announcements via “Automations” module, using API `/api/v2/automations`.
Benefits
1. Automated announcement flow increases conversion and client retention.
2. Automation reduces manual work, freeing staff for higher-value tasks.
3. Automatedly targets right clients via advanced segmentation for higher engagement.
4. Multi-channel automations ensure message consistency in the herbalist healthcare context.
5. Automation keeps communications compliant, timely, and efficient.
6. Scalable automated outreach as client base grows, sustaining personalized experience.