Automated press release distribution

Purpose

1.1. Facilitate timely and consistent distribution of animal shelter press releases to media outlets, social channels, and stakeholders.
1.2. Enhance public awareness of shelter events, new initiatives, success stories, and policy changes.
1.3. Reduce manual labor and the risk of communication errors during distribution.
1.4. Ensure multi-channel reach with content tailored to diverse platforms (email, newswires, social media, etc.).

Trigger Conditions

2.1. Scheduled press release date and time reached.
2.2. Manual approval of draft press release.
2.3. New animal arrival, major adoption event, or fundraising milestone annotated in the CMS.
2.4. External integration event (e.g., PR manager submitting via form).

Platform Variants

3.1. Mailchimp
• Function: Campaign Create API.
• Configure: Load release data, select media contacts list, schedule campaign.
3.2. Constant Contact
• Function: Create and Send Email API.
• Configure: Provide HTML/text release, media segment as recipients.
3.3. Zoho Campaigns
• Function: Create Campaign API.
• Configure: API key for Animal Welfare segment list, JSON payload for press content.
3.4. SendGrid
• Function: Mail Send API.
• Configure: Dynamic template ID, authenticated sender address for shelter.
3.5. PR Newswire
• Function: Content Submission FTP/API.
• Configure: XML/JSON feed with press release; credentials for animal welfare profile.
3.6. Business Wire
• Function: News Release Upload API.
• Configure: Campaign identifier, document attachments, media region flag.
3.7. Twitter (X)
• Function: POST statuses/update (API v2).
• Configure: Auto-compose tweet; include release link; shelter’s media account token.
3.8. Facebook
• Function: Page Feed Publish API.
• Configure: Press release excerpt, image, URL; page-access token.
3.9. LinkedIn
• Function: Share on Organization Page API.
• Configure: Organization URN, post content, optional image, employee notifications.
3.10. Hootsuite
• Function: Schedule Post API.
• Configure: Set schedule, target channels, press copy assets.
3.11. Outlook/Microsoft 365
• Function: SendMail API (Graph).
• Configure: Recipient list, formatted release, subject line standards.
3.12. Slack
• Function: chat.postMessage API.
• Configure: Channel for media/public team; markdown announcement.
3.13. Google Groups
• Function: Groups Email Send API.
• Configure: Press contact group email, formatted content.
3.14. Joomla
• Function: Article Submit Extension API.
• Configure: Auth token, press release body, publish date.
3.15. WordPress
• Function: wp/v2/posts REST API.
• Configure: Status=draft/publish, categories=press, content=release body.
3.16. Medium
• Function: /v1/users/{userId}/posts API.
• Configure: Title, Content, Tags for animal welfare topics.
3.17. Prowly
• Function: Press Release Distribution API.
• Configure: Media list selection, HTML body, scheduled send.
3.18. Meltwater
• Function: News Distribution API.
• Configure: Media database segment, file attachment, embargo date.
3.19. Cision
• Function: Press Release Distribution API.
• Configure: Set industry vertical, contact list, upload prepared release.
3.20. HubSpot
• Function: Marketing Email Send API.
• Configure: Recipient persona (journalist, donor), personalized press message.

Benefits

4.1. Multi-channel, reliable, and instant press release distribution.
4.2. Reduction in manual communication errors and operational overhead.
4.3. Central tracking and analytics of reach and engagement per platform.
4.4. Increased visibility, fostering stronger stakeholder engagement and public support.
4.5. Ensured message consistency across platforms, preserving brand and mission clarity.