Communications & Public EngagementPurpose
1.2 Streamline the process of sharing adoption profiles, images, and stories across multiple networks.
1.3 Boost visibility and public engagement with featured pets, optimizing chances for adoption.
1.4 Reduce staff manual workload on routine posting; ensure timely and consistent content dissemination.
Trigger Conditions
2.2 Animal flagged as “adoptable” or available for public viewing.
2.3 Specific date/time slot for social post as per preset schedule.
2.4 Manual override triggered by shelter staff for urgent posts.
Platform Variants
3.1 Facebook Pages API
• Feature/Setting: “/page-id/feed” endpoint for scheduled posts; configure access token, message, image URL, scheduled_publish_time, and published=false.
3.2 Instagram Graph API
• Feature/Setting: “/user-id/media” with content publishing permissions; configure image_url, caption, and schedule publish via /media_publish.
3.3 X (Twitter) API v2
• Feature/Setting: “POST /2/tweets”; provide text, media_id, and schedule_date using 3rd-party scheduler integration for delayed publishing.
3.4 LinkedIn Marketing API
• Feature/Setting: “UGC Posts”; fields: author (organization URN), lifecycle state=SCHEDULED, specific schedule_time, content entity (image/text).
3.5 Buffer
• Feature/Setting: Connections for Facebook, Twitter, LinkedIn, Instagram; use /updates/create endpoint, set scheduled_at and media parameters.
3.6 Hootsuite
• Feature/Setting: Automate “Add Scheduled Post” via Hootsuite APIs; set social network profile IDs, post content, media URIs, schedule time.
3.7 Sprout Social API
• Feature/Setting: Programmatic scheduling using Add_Post endpoint, targeting selected networks, with post_body, images, scheduled_time.
3.8 Later API
• Feature/Setting: Schedule_Media function; set image path, caption, time slot, and select social profile ID.
3.9 Zoho Social API
• Feature/Setting: Create Scheduled Post API; body includes content, media URL, scheduled_date_time, selected channels.
3.10 SocialBee API
• Feature/Setting: /v1/posts/schedule; fields: workspace_id, categories, post_content, post_media, schedule_datetime.
3.11 Sendible API
• Feature/Setting: SchedulePost endpoint; requires profile_id, message, image_url, schedule_time, queue_id if batching.
3.12 Agorapulse API
• Feature/Setting: posts/schedule; pass in platform (FB, IG, Twitter), media links, text, scheduled_time.
3.13 TweetDeck (via Twitter API)
• Feature/Setting: Use Twitter’s standard endpoints; schedule via TweetDeck’s internal scheduler or API endpoints for drafts.
3.14 Salesforce Social Studio API
• Feature/Setting: PublishPost endpoint; submit social network channel, text, media attachment, publishAt datetime.
3.15 Mailchimp Social Posting
• Feature/Setting: /posts endpoint, channels[], content, images, schedule_time for Mailchimp-linked social accounts.
3.16 HubSpot Marketing API
• Feature/Setting: /social/v1/scheduled_posts endpoint; set portalId, content, image, scheduledTime, social account URN.
3.17 Google My Business API
• Feature/Setting: /accounts/{accountId}/locations/{locationId}/localPosts; configure summary, media, scheduled timestamp.
3.18 TikTok for Developers
• Feature/Setting: Post_Schedule API, submit post_content, media_path, and schedule_time for eligible business accounts.
3.19 Pinterest API
• Feature/Setting: /v5/pins; pass image_url, board_id, description, scheduled_publish_time for scheduled Pins.
3.20 VKontakte API
• Feature/Setting: wall.post method; set owner_id, message, attachments, publish_date for Russian language/post targeting.
3.21 Mastodon API
• Feature/Setting: /api/v1/statuses; configure status, media_ids, and scheduled_at parameter for post timing.
3.22 Trello Power-Up API (for internal review before posting)
• Feature/Setting: Automate card creation for animal posts; list_id, card details, attachments, due_date for staff approval workflow.
Benefits
4.2 Increases outreach and likelihood of pet adoption through omnichannel presence.
4.3 Guarantees timely, consistent posting; reduces errors and missed opportunities.
4.4 Allows easy tracking, analytics, and optimization of engagement strategies.
4.5 Frees up staff resources for higher-touch adoption tasks and animal care.
4.6 Enables rapid, cross-network response to urgent or time-sensitive adoption cases.