Communications & Public EngagementPurpose
1.2. Automate updates to individuals involved in the animal’s journey, including staff, volunteers, and previous fosters.
1.3. Share curated stories to social media, email subscribers, and organizational websites to increase positive awareness and community participation.
Trigger Conditions
2.2. Feedback or updated photos received from adopters post-adoption.
2.3. Designated time elapsed (e.g., 30 days post-adoption).
2.4. Manual flag for extraordinary recovery or newsworthy adoption.
Platform Variants
• Feature: Programmable Messaging API
• Setting: Trigger SMS to adopter requesting follow-up or feedback; sample config—/Messages endpoint with scheduled job.
3.2. SendGrid
• Feature: Marketing Campaigns API
• Setting: Initiate and personalize email follow-ups; sample config—POST /marketing/contacts.
3.3. Mailchimp
• Feature: Automated Customer Journeys
• Setting: Start ‘success story’ email drip to adopters; sample config—add adopter to ‘Post-Adoption’ journey via API.
3.4. Salesforce
• Feature: Process Builder/Flow
• Setting: Auto-generate a follow-up task when adoption record is updated.
3.5. HubSpot
• Feature: Workflow Automation
• Setting: Trigger email/social message to adopter and community when new story submitted.
3.6. Facebook Graph API
• Feature: Publish Posts
• Setting: Auto-publish curated stories to official page.
3.7. Instagram Content Publishing API
• Feature: Share Media
• Setting: Post visual success updates with storytelling captions.
3.8. Hootsuite
• Feature: Scheduled Publishing
• Setting: Auto-schedule posts for timed release; use Hootsuite API create_post.
3.9. Google Sheets
• Feature: Data Capture/Integration
• Setting: Record responses and feedback for analytics via Sheets API append.
3.10. Zapier
• Feature: Multi-app Workflow Automation
• Setting: Connect feedback collection to posting and CRM updating.
3.11. Airtable
• Feature: Base Automations
• Setting: Catalog stories, automate triggers for follow-ups.
3.12. Slack
• Feature: Incoming Webhooks
• Setting: Notify internal teams upon receipt of adopter response.
3.13. Typeform
• Feature: Form Submission Webhook
• Setting: Collect adopter and volunteer stories with automatic notifications.
3.14. Zendesk
• Feature: Ticket Automation
• Setting: Open follow-up ticket upon receipt of success story.
3.15. Discord Webhook
• Feature: Announcement Channel Push
• Setting: Broadcast new stories internally to volunteer/staff channels.
3.16. SurveyMonkey
• Feature: Automated Surveys
• Setting: Trigger adopter happiness survey post-adoption.
3.17. Google Calendar
• Feature: Reminders
• Setting: Auto-create reminders for manual personal follow-ups.
3.18. Canva
• Feature: Design Automation
• Setting: Instant graphics generation for stories using API template fill.
3.19. Trello
• Feature: Card Automation
• Setting: Create workflow tasks for story publishing steps.
3.20. WordPress REST API
• Feature: Post Publishing
• Setting: Auto-publish new success story to organization blog.
3.21. Constant Contact
• Feature: Autoresponder Emails
• Setting: Send thank-you/follow-up sequences to recent adopters.
Benefits
4.2. Saves staff time by eliminating manual follow-ups and story curation.
4.3. Increases repeat adoptions and donations through sustained communication.
4.4. Ensures timely, consistent outreach, boosting participation and visibility.
4.5. Creates organized archives of stories for media, grants, and annual reports.