Communications & Public EngagementPurpose
1.2. Ensure timely, consistent public communication of animal profiles, success stories, and shelter news without manual data entry.
1.3. Facilitate rapid content syndication across multimedia channels to maximize reach and stakeholder engagement, including supporters, volunteers, and donors.
Trigger Conditions
2.2. Completion of an adoption is confirmed by staff and recorded in CRM or shelter management software.
2.3. Designated staff or volunteers flag stories or animal profiles as ready for publication.
2.4. Media (images/videos) are uploaded and tagged as associated with arrivals or success stories.
2.5. Scheduled/recurring timeslot to cross-post recent updates weekly or daily.
Platform Variants
3.1. WordPress
• Feature/Setting: REST API endpoint for Posts; configure POST /wp-json/wp/v2/posts with new arrival/adoption content and media attachment IDs.
3.2. Wix
• Feature/Setting: Velo Data API; insertItem or updateItem in Collections, especially the blog/news section.
3.3. Squarespace
• Feature/Setting: Squarespace API (POST to /1.0/webhooks/blog/new-post) to create new blog entries or story pages.
3.4. Webflow
• Feature/Setting: CMS Items API; POST /collections/{collection_id}/items for stories or animals.
3.5. Shopify
• Feature/Setting: Admin API; POST /admin/api/2023-01/blogs/{blog_id}/articles.json for news, POST /admin/api/2023-01/products.json for animal profiles as products (for merch/virtual adoption).
3.6. Drupal
• Feature/Setting: JSON:API module; POST /jsonapi/node/article for content/story publishing.
3.7. Joomla
• Feature/Setting: Joomla API; create new articles using /api/index.php/v1/content/articles endpoint.
3.8. Contentful
• Feature/Setting: Content Management API; POST /spaces/{space_id}/environments/{env_id}/entries for animal/adoption stories.
3.9. HubSpot CMS
• Feature/Setting: CMS Blog Posts API; Create new blog post using /cms/v3/blogs/posts endpoint.
3.10. Ghost
• Feature/Setting: Content API; POST /ghost/api/v3/admin/posts/?source=html for stories/new arrivals.
3.11. Duda
• Feature/Setting: Site API; create or update blog posts via /api/sites/multiscreen/{site_name}/blog/posts.
3.12. Strapi
• Feature/Setting: REST API; add entry to articles or custom animal schema using /api/{collection}.
3.13. Blogger
• Feature/Setting: Blogger API; POST /blogs/{blogId}/posts/ for news/story update.
3.14. Medium
• Feature/Setting: Medium API; POST /v1/users/{userId}/posts for publishing adoption stories.
3.15. Notion
• Feature/Setting: Notion API; append data to database or post new page with animal/adoption data using POST /v1/pages.
3.16. Facebook Pages
• Feature/Setting: Graph API; POST /{page-id}/feed with story/arrival content and media links.
3.17. Twitter (X)
• Feature/Setting: POST /2/tweets with status and image for micro-story or arrival notice.
3.18. LinkedIn Pages
• Feature/Setting: POST /v2/shares API for corporate/organizational page post with success/adoption story.
3.19. Instagram
• Feature/Setting: Instagram Graph API; POST /{user-id}/media and publish for image/video and captions about new arrivals.
3.20. Google My Business
• Feature/Setting: Google My Business API; POST /accounts/{accountId}/locations/{locationId}/localPosts for public update about shelter news or stories.
3.21. Airtable
• Feature/Setting: REST API; add new record to designated table and trigger automation for website sync.
3.22. Zapier Webhooks
• Feature/Setting: Catch Hook; process notifications from shelter management platform and distribute to website services via native integrations.
3.23. Trello
• Feature/Setting: Create Card API; post new card to communications board, optionally triggering other flows (e.g., WordPress or Facebook).
3.24. Mailchimp
• Feature/Setting: Campaigns API; auto-create and send campaign/blast for new arrivals or adoption story segments.
Benefits
4.2. Ensures comprehensive, consistent messaging across public platforms.
4.3. Increases audience engagement by providing up-to-date, appealing content.
4.4. Streamlines cross-channel communication, improving donor and volunteer interaction.
4.5. Enhances transparency and public trust through regular, reliable updates.
4.6. Facilitates rapid response to changes or urgent adoption needs.
4.7. Automates multimedia inclusion to present compelling, visually rich stories.
4.8. Enables measurement of content impact through platform analytics.
4.9. Supports regulatory and reputational compliance by ensuring information is current.
4.10. Scalable for shelters of any size or technology stack.