Automated newsletter distribution to congregation

Purpose

1.1. Automate delivery of newsletters to congregation to maintain regular engagement, share abbey news, upcoming services, spiritual reflections, event reminders, volunteer calls, and community updates.
1.2. Ensure timely and consistent communication, improve outreach, reduce manual workload for clergy/administrators, and personalize messages based on congregation preferences or event types.

Trigger Conditions

2.1. Scheduled date/time for newsletter release.
2.2. Completion of newsletter draft approval by leadership.
2.3. Upload/update in abbey CMS or announcement board.
2.4. Data change in congregation member list (new subscribers, updated emails).
2.5. Integration trigger from event calendar (e.g., new upcoming event detected).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate campaign via Campaigns API; configure list ID, use “Create Campaign” and “Send Campaign”.
3.2. SendGrid
• Feature/Setting: Use Marketing Campaigns API, set up automated “Single Send” with relevant recipient segment IDs.
3.3. Constant Contact
• Feature/Setting: Triggered Email API, configure event triggers for new contact or scheduled send.
3.4. ActiveCampaign
• Feature/Setting: Automations module, trigger sequence from new list entry or scheduled time.
3.5. HubSpot
• Feature/Setting: Marketing Email API, automate newsletter delivery through “email/public/v1/single-send”.
3.6. MailerLite
• Feature/Setting: Automation workflow for campaign – “Add subscriber triggers campaign”.
3.7. Zoho Campaigns
• Feature/Setting: Schedule Campaign API, use on scheduled time or contact update.
3.8. Klaviyo
• Feature/Setting: Flow Trigger API – synced with abbey event or subscription list update.
3.9. Moosend
• Feature/Setting: Automation triggers with recipient segment; configure via Campaign Creation API.
3.10. Benchmark Email
• Feature/Setting: RSS Email Trigger, or Automation Pro for time-based triggers.
3.11. Brevo (formerly Sendinblue)
• Feature/Setting: SMTP API, transactional templates auto-sent to contact list on trigger.
3.12. Campaign Monitor
• Feature/Setting: Transactional Email automated via “Create Email Campaign” endpoint.
3.13. AWeber
• Feature/Setting: Campaigns automation, trigger from tag or subscriber action.
3.14. GetResponse
• Feature/Setting: Automation builder, use scheduled or trigger-based workflow.
3.15. ConvertKit
• Feature/Setting: Sequences with automation, triggered by tag, form, or scheduled.
3.16. Omnisend
• Feature/Setting: Automated Workflow builder for scheduled or triggered emails.
3.17. Elastic Email
• Feature/Setting: “Create Campaign” API, schedule or event-triggered send.
3.18. Amazon SES
• Feature/Setting: SendEmail API in Lambda cron or event-based automation.
3.19. Postmark
• Feature/Setting: Send Email With Template, triggered via API call from CMS.
3.20. Mailjet
• Feature/Setting: Send API V3.1; bulk, transactional, or scheduled email setup.
3.21. SparkPost
• Feature/Setting: Transmission API with templates and event triggers.
3.22. Twilio SendGrid
• Feature/Setting: Marketing Campaigns, or Email API with batch send feature.
3.23. Google Workspace (Gmail API)
• Feature/Setting: Scheduled batch send using “Users.messages.send” endpoint.
3.24. Microsoft Outlook (Graph API)
• Feature/Setting: Scheduled “SendMail” API, integrate with Abbey directory groups.
3.25. Intercom
• Feature/Setting: Message API, use “Outbound Message” connected to user segment.

Benefits

4.1. Saves administrative time and reduces manual communication errors.
4.2. Ensures prompt, consistent, and relevant religious updates.
4.3. Enables segmented, targeted messaging for personalized congregation engagement.
4.4. Scales outreach automatically as the congregation grows.
4.5. Integrates easily with abbey’s calendar, CMS, or membership database systems for seamless operation.