Purpose
1. Deliver timely and relevant event notifications to Indigenous community members via email and SMS for improved awareness and engagement.
2. Ensure information about community meetings, cultural events, advocacy sessions, and support services reaches target audiences efficiently.
3. Reduce manual workload for staff through automation, ensuring consistent outreach and minimizing communication gaps.
Trigger Conditions
1. New event created or updated in event management platform.
2. Scheduled notification window (e.g., 3 days before event).
3. Specific event type must match (e.g., “Cultural Gathering”, “Legal Workshop”).
4. Recipient preference for communication channel (SMS, email, or both).
5. Contact list update or segment match.
6. Changes in event timing or venue.
Platform Variants
1. Twilio SMS
• Messaging API: Configure to send event details to phone numbers; sample: POST to /Messages with event data.
2. SendGrid
• Mail Send API: Use v3/mail/send endpoint with dynamic event content to recipient emails.
3. Mailgun
• /messages endpoint: Trigger email dispatch of event invite with merge fields for personalization.
4. Plivo
• SMS API: Send SMS via /Message endpoint; insert event info in message body.
5. Nexmo (Vonage)
• SMS API: POST event notifications to /sms/json endpoint.
6. AWS Simple Email Service (SES)
• SendEmail API: Use Template parameter for community event notification format.
7. AWS Simple Notification Service (SNS)
• Publish API: Target SMS and email endpoints with message payload.
8. Microsoft Graph
• /sendMail action: Automate email sends to distribution lists from Microsoft 365.
9. Google Cloud Functions & Gmail API
• gmail.users.messages.send: Scripted trigger to deliver event emails when new events detected.
10. Slack
• chat.postMessage: Deliver event notifications to specific Slack channels for community teams.
11. Discord
• webhook.send: Post event summaries to configured Discord channels.
12. Zoom
• webinars/notifications endpoint: Notify registrants about upcoming Zoom-based community sessions.
13. Eventbrite
• /events/:id/attendees endpoint: Fetch new RSVPs and trigger notifications to attendees.
14. ActiveCampaign
• Automations endpoint: Add new events to marketing automation flow to notify subscribers.
15. Mailchimp
• /automations/triggers endpoint: Trigger email/SMS automation for event announcement.
16. HubSpot
• workflow API: Enroll contacts from Indigenous segments to event alert workflow.
17. Salesforce Marketing Cloud
• Messenger API: Orchestrate SMS/email journey for community event alerts.
18. Zoho CRM
• Notification API: Send mass email or SMS templates to contact views/segments.
19. Pusher
• Channels API: Push event data to real-time frontends/mobile apps as notifications.
20. OneSignal
• Notifications API: Deliver multichannel (email/SMS/mobile push) alerts for new events.
21. Whatsapp Business API
• /messages endpoint: Automated event invitations as WhatsApp messages.
Benefits
1. Rapid, consistent outreach with minimal manual intervention.
2. Higher event attendance, increased community participation.
3. Personalized communication based on preferences and segmentation.
4. Automated record-keeping for compliance and future reference.
5. Reduced risk of missed or late notifications.
Community Engagement and Communication