Social media scheduling and updates automation

Purpose

1.1. Automate consistent, timely dissemination of updates, event announcements, campaigns, and community stories across multiple social media channels, ensuring uniform advocacy messaging, accessibility, and heightened community engagement for Aboriginal and Torres Strait Islander organisations in the social services sector.
1.2. Coordinate content scheduling to honor culturally significant dates and optimize outreach aligned with advocacy strategies.
1.3. Centralize and streamline content approval, publishing, and analytics collection to maximize impact, meet compliance protocols, and reduce manual effort.

Trigger Conditions

2.1. Scheduled content calendar event (e.g., weekly post, holiday announcement).
2.2. Creation or approval of new campaign/event material in a central repository.
2.3. Alert/notification from media monitoring tools or community input form submission.
2.4. Deadline notification for ‘Days of Significance’ observed in Indigenous advocacy.

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: /me/feed POST endpoint for publishing scheduled posts; configure page access token and content payload.
3.2. Twitter API v2
• Feature/Setting: /tweets POST endpoint with OAuth2 and tweet text/image parameters.
3.3. LinkedIn Marketing API
• Feature/Setting: /ugcPosts POST endpoint, configure organisation URN, access token, and content body.
3.4. Instagram Graph API
• Feature/Setting: /media and /media_publish endpoints; configure image/video URLs, captions, and access token.
3.5. Buffer
• Feature/Setting: Buffer queue endpoint; authenticate with API key, configure scheduling time and platform selection.
3.6. Hootsuite
• Feature/Setting: Scheduled post API endpoint; configure JSON payload with platform, message, and media links.
3.7. Sprout Social
• Feature/Setting: Publishing API, configure post details and automate queueing for chosen accounts.
3.8. Later
• Feature/Setting: Publishing endpoint; provide media URL, scheduled time, and caption for each platform profile.
3.9. Zoho Social
• Feature/Setting: SchedulePost API; specify post details, platform list, and time.
3.10. SocialPilot
• Feature/Setting: CreatePost endpoint, configure post content, account IDs, schedule time.
3.11. Canva
• Feature/Setting: Publish to Social endpoint; export graphic and schedule via integration hook.
3.12. Bitly
• Feature/Setting: Shorten URL endpoint; add campaign links, retrieve short URLs.
3.13. Google Sheets
• Feature/Setting: Sheets API; listen for new approved content in row, trigger scheduling workflow.
3.14. Airtable
• Feature/Setting: Base update trigger; auto-launch automation on new outreach content.
3.15. Mailchimp
• Feature/Setting: Campaigns API, cross-post newsletters as scheduled social updates.
3.16. Slack
• Feature/Setting: Incoming webhook for channel notification when social content is posted.
3.17. Microsoft Teams
• Feature/Setting: Graph API message endpoint; notify content teams on scheduled posts.
3.18. RSS Feeds
• Feature/Setting: RSS-to-social integration; auto-share new blog or media items.
3.19. WordPress REST API
• Feature/Setting: /posts endpoint to fetch new blog content for distribution schedules.
3.20. Trello
• Feature/Setting: Card movement webhook triggers scheduling workflow upon card approval.

Benefits

4.1. Amplifies advocacy reach to diverse audiences in a culturally sensitive, timely manner.
4.2. Reduces manual workload, freeing staff to focus on impact-driven activities.
4.3. Ensures cross-platform messaging consistency for campaigns and key events.
4.4. Enables effective planning around important Indigenous calendar dates.
4.5. Facilitates reporting through consolidated analytics and performance metrics.
4.6. Improves content governance and approval traceability before public release.
4.7. Enhances community trust via reliable, professional online presence.
4.8. Supports compliance with internal policy and external regulations on communications.