Community Engagement and MarketingPurpose
1.2 Automates press release distribution, coordination with newspapers, radio, TV, and digital local media.
1.3 Enables real-time media notifications triggered by new events, result highlights, or special announcements.
1.4 Ensures every key event receives automated, consistent, and timely exposure across channels.
1.5 Reduces manual effort for staff through repeatable automation of community engagement workflows.
1.6 Streamlines relationships with media, automates follow-ups, and increases club’s media footprint.
Trigger Conditions
2.2 Match results, team accomplishments, or player milestones registered.
2.3 Special or urgent announcements created for community outreach.
2.4 Automated schedule for regular media updates (daily/weekly/monthly).
Platform Variants
3.1 Facebook Pages API
• Feature/Setting: Scheduled Posts
• Automate event post creation with event image and info; sample endpoint: `/page-id/feed` with event JSON.
3.2 Twitter/X API
• Feature/Setting: Tweet automation
• Automator uses `POST statuses/update` endpoint, automating event announcement tweets.
3.3 LinkedIn Marketing Developer Platform
• Feature/Setting: Content Push
• Automatedly pushes club event details via `/ugcPosts` for company pages.
3.4 Gmail API
• Feature/Setting: Batch Email Send
• Automate batch emailing of press releases to local newsrooms with `/users/me/messages/send`.
3.5 Outlook/Office365 Graph API
• Feature/Setting: Group Email Broadcast
• Automates sending of announcements via `/me/sendMail`.
3.6 Mailchimp
• Feature/Setting: Campaign Trigger API
• Automates press release campaign creation and delivery via `/campaigns/create` and `/campaigns/send`.
3.7 SendGrid
• Feature/Setting: Automated Marketing Campaigns
• Automator uses `/mail/send` for targeted bulk mails with press kits.
3.8 Twilio SMS/MMS
• Feature/Setting: Programmable Messaging
• Automates SMS alerts to media contacts using `POST /Messages`.
3.9 WhatsApp Business API
• Feature/Setting: Notification templates
• Automate broadcasts of event news via template messages.
3.10 Telegram Bot API
• Feature/Setting: Automated Media Channel Announcements
• Automate posting to public channels with `sendMessage` and `sendPhoto`.
3.11 Slack API
• Feature/Setting: Incoming Webhooks
• Automates sending event news to local press/media Slack workspaces.
3.12 ZoomInfo API
• Feature/Setting: Automated Media List Management
• Automator updates media contact lists for bulk notification.
3.13 Google Sheets API
• Feature/Setting: Dynamic Distribution List Automation
• Automate extraction and update of media contacts from spreadsheets.
3.14 Airtable API
• Feature/Setting: Automated Record Update
• Automates record selection for targeted media segmentation.
3.15 Zapier Webhooks
• Feature/Setting: Triggered Multi-channel Push
• Automator uses webhooks for simultaneous cross-platform event publicity.
3.16 RSS Feed Publisher
• Feature/Setting: Automated Event Feed Generation
• Automates RSS feed distribution for local media syndication.
3.17 WordPress REST API
• Feature/Setting: Automated Newsroom Publication
• Automator creates event posts to news sections via `/wp/v2/posts`.
3.18 PR Newswire API
• Feature/Setting: Press Release Distribution Automation
• Automate submission and scheduling of press releases.
3.19 Constant Contact API
• Feature/Setting: Automated Campaign Send
• Automates emailing of announcements with `/campaigns`.
3.20 Hootsuite/Buffer API
• Feature/Setting: Automated Social Scheduling
• Automate multi-network post scheduling for coordinated media blasts.
3.21 Google Calendar API
• Feature/Setting: Event Push
• Automates event feed sync for local media event calendars.
3.22 HubSpot Marketing API
• Feature/Setting: Automated Press Contact Management
• Automates segmentation and campaign deployment for local media outreach.
Benefits
4.2 Ensures consistent, multi-channel automated exposure for every club activity.
4.3 Minimizes human error in media communications through automation.
4.4 Allows staff to focus on core club functions rather than manual outreach.
4.5 Automatedly nurtures relationships with key local media, driving higher attendance and engagement.
4.6 Automation maintains up-to-date contact lists for efficient recurring publicity.
4.7 Enables advanced reporting on media reach and publicity success using automation data trails.