Community Engagement & OutreachPurpose
1. Automate the collection, aggregation, and generation of performance reports for multi-channel outreach campaigns conducted by Armenian Apostolic churches.
2. Integrate, monitor, and analyze automated outreach activities from email, SMS, social, and event platforms.
3. Automate performance tracking for campaigns targeting parishioners and the broader community to assess engagement, response rates, donations, and attendance.
4. Centralize automated campaign insights for clergy, staff, and committees to refine communication and outreach strategies.
Trigger Conditions
1. Scheduled: Automate at daily/weekly/monthly intervals.
2. Campaign Milestone: Trigger upon campaign completion or predefined milestones.
3. Data Volume: Trigger automated reporting if new engagement crosses a set threshold.
4. Manual: Initiate automated reports by request from authorized staff.
Platform Variants
1. Mailchimp
- Feature/Setting: Campaign analytics API. Configure API key, automate fetching campaign stats (open/click rates) via `/reports/{campaign_id}`.
2. SendGrid
- Feature/Setting: Statistics API. Automate report extraction with `/v3/stats` endpoint for automating engagement reports.
3. Constant Contact
- Feature/Setting: API v3, use `/reporting` endpoints to automate campaign metrics export.
4. Twilio SMS
- Feature/Setting: Programmable SMS webhook, automate fetching delivery/reporting via `/Messages` API.
5. Facebook Graph API
- Feature/Setting: `/insights` endpoint, automate aggregation of post/campaign engagement data.
6. Instagram Graph API
- Feature/Setting: `/media/insights` for automated report on community engagement.
7. Google Analytics
- Feature/Setting: Reporting API v4, automate fetching goal completions for outreach landing pages.
8. Eventbrite
- Feature/Setting: `/organizations/{id}/events` API, automate attendance/performance data reporting.
9. SurveyMonkey
- Feature/Setting: `/v3/surveys/{id}/responses/bulk`, automate feedback/response reporting.
10. Zoom
- Feature/Setting: Webinar reports via `/report/webinars/{webinarId}/participants`, automate attendance analytics.
11. Slack
- Feature/Setting: Conversations API, automate message engagement metrics via `/conversations.history`.
12. Microsoft Teams
- Feature/Setting: Graph API, automate pulling message analytics with `/chats/{chat-id}/messages`.
13. Google Sheets
- Feature/Setting: Sheets API, automate aggregating, updating, and storing campaign metrics.
14. Airtable
- Feature/Setting: Base API, automate creating/updating tables with campaign results.
15. HubSpot
- Feature/Setting: Marketing Events API, automate collecting campaign engagement histories.
16. Salesforce
- Feature/Setting: Marketing Cloud API, automate extraction of campaign engagement statistics.
17. Zoho CRM
- Feature/Setting: Campaigns API, automate workflows for performance data retrieval.
18. WhatsApp Business
- Feature/Setting: Business API, automate collecting outbound/inbound engagement stats.
19. YouTube
- Feature/Setting: Analytics API, automate fetching video outreach performance metrics.
20. LinkedIn
- Feature/Setting: Marketing Analytics API, automate campaign performance extraction via `/adAnalyticsV2`.
21. Church Management Systems (e.g., Planning Center)
- Feature/Setting: People API, automate syncing outreach activity and engagement data.
22. Trello
- Feature/Setting: REST API, automate organizing outreach tasks and performance checklists.
Benefits
1. Automatedly delivers unified multi-channel performance dashboards for ministry leaders.
2. Automates campaign insights, saving staff hours on manual data collection and reporting.
3. Automates accuracy, standardization, and timeliness of campaign effectiveness reviews.
4. Facilitates continuous improvement through automation-driven performance feedback loops.
5. Empowers church teams for automating evidence-based decision-making on resource allocation and outreach strategies.