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Outreach campaign management

Purpose

1.1. Automates end-to-end outreach campaign management for Orthodox church pastoral care, enabling targeted communications, event invites, charitable requests, counseling announcements, and follow-up reminders to parishioners, volunteers, and potential supporters through various digital channels.
1.2. Centralizes automated scheduling, personalized messaging, follow-up sequencing, response tracking, and engagement analytics for campaigns supporting community welfare and spiritual missions.
1.3. Empowers clergy and staff to automate recurring pastoral outreach, amplify event participation, support drives, and maintain ongoing pastoral care through multiple automatable touchpoints.

Trigger Conditions

2.1. Receipt of new parishioner/member registration data.
2.2. Event date approaching (e.g., feast days, charity drives, counseling sessions).
2.3. Scheduled automation: weekly/monthly campaign releases.
2.4. Pastoral care requests logged in CRM or church management software.
2.5. Manual staff trigger (pastoral need identified, urgent care list update).

Platform variants

3.1. Twilio SMS
- Feature/Setting: Automated SMS broadcast via Messaging API; configure triggers for event reminders and prayer requests.
3.2. SendGrid
- Feature/Setting: Automated email campaign using Marketing Campaigns API; template personalization for pastoral care outreach.
3.3. Mailchimp
- Feature/Setting: Automated journeys; configure triggers for prayer group invitations and event series.
3.4. HubSpot
- Feature/Setting: Workflow automation, CRM event trigger to email/SMS campaign; segment by parishioner roles.
3.5. Constant Contact
- Feature/Setting: Automated email series; configure for ongoing spiritual care content.
3.6. Salesforce
- Feature/Setting: Journey Builder for automating multi-channel outreach sequences based on custom triggers.
3.7. WhatsApp Business API
- Feature/Setting: Automated engagement messages; configure for urgent pastoral alerts or event updates.
3.8. Google Calendar
- Feature/Setting: Event-based triggers using API; automation of invites and follow-ups for masses, missions.
3.9. Zapier
- Feature/Setting: Automation workflow for integrating registrations (e.g., Google Forms) triggering campaign launches.
3.10. ActiveCampaign
- Feature/Setting: Automated email/text path; dynamic segmentation for personalized pastoral care.
3.11. Slack
- Feature/Setting: Automated notifications to church staff; trigger from CRM updates on pastoral needs.
3.12. Facebook Messenger Platform
- Feature/Setting: Automated messenger bots; set up for event reminders and initial outreach.
3.13. Google Sheets
- Feature/Setting: Automated campaigns initiated from updated spreadsheets; bulk upload of parishioners.
3.14. Airtable
- Feature/Setting: Automator triggers on record addition for new outreach targets; integrates message history tracking.
3.15. Microsoft Outlook
- Feature/Setting: Automated mail merges; triggers for community bulletins and pastoral care sequences.
3.16. Pipedrive
- Feature/Setting: Workflow automation; triggers pastoral follow-ups from deal stage changes (e.g., care requests).
3.17. Intercom
- Feature/Setting: Automated chat/email flows; engagement tracking for new or inactive parishioners.
3.18. Telegram Bot API
- Feature/Setting: Automated notifications and prayer chain messages; triggered by date or manual input.
3.19. Gmail API
- Feature/Setting: Automated personalized emails; scheduled for feast days or support requests.
3.20. Eventbrite
- Feature/Setting: Automator triggers on new event registrants; follow-up messaging for event engagement.
3.21. ClickSend
- Feature/Setting: Automated SMS/voice message campaigns; configure for multi-language outreach.
3.22. Zoho CRM
- Feature/Setting: Workflow automator; triggers campaigns from community support ticket updates.

Benefits

4.1. Streamlines and automates outreach at scale across all channels, increasing campaign reach and frequency.
4.2. Ensures automatable, timely, and targeted communications for spiritual and pastoral care needs.
4.3. Automating response collection and follow-ups strengthens congregation connection and engagement.
4.4. Automation reduces staff workload on repetitive outreach, allowing more focus on direct ministry activities.
4.5. Provides automatedly generated analytics to optimize future pastoral outreach strategies and improve overall church impact.

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